IRI’s Chris DuBois to Discuss Food Transparency and Social Strategy During Urner Barry’s 2017 Executive Conference
–(BUSINESS WIRE)–IRI:
WHO: |
Chris DuBois, Senior Vice President, Strategic Accounts, IRI® |
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WHAT: |
Consumers’ shopping and eating habits continue to evolve as they |
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WHY: |
As the perimeter continues to gain traction as the fastest-growing part of a store, retailers are increasingly invested in meeting shoppers’ demands for next-level transparency. The type of transparency consumers want goes deeper than can be addressed by such simple food labels as “no antibiotics ever” or “organic” — rather, customers want to know how and where their food was developed, how animals were treated and how the food will impact their lifestyles over time. According to research by IRI and FMI, retailers that invest in developing strategies to educate consumers and increase transparency can capture as much as 40 percent more consumer dollars than products that don’t share the same information. |
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WHEN: |
Tuesday, May 2, 2017, 1-2 p.m. PDT | |
WHERE: |
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Caesars Palace Las Vegas Hotel & Casino | ||
3570 S. Las Vegas Blvd. | ||
Las Vegas, NV 89109 | ||
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
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About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
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IRI Contact:
Shelley Hughes
Email: Shelley.Hughes@IRIworldwide.com
Phone:
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