IRI’s Sally Lyons Wyatt and Larry Levin to Speak at Annual NCA Sweets & Snacks Expo
–(BUSINESS WIRE)–IRI:
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WHO: |
Sally Lyons Wyatt, Executive Vice President & Practice |
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Larry Levin, Executive Vice President, Business |
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WHAT: |
IRI®’s Sally Lyons Wyatt and Larry Levin will present |
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WHY: |
Similar to the rest of the CPG industry, snacking continues to evolve. U.S. consumers have made snacking a way of life, thus requiring manufacturers to know the consumer mindset and behavior associated with it. Marketers can apply this knowledge to better understand how consumers are interacting with and shopping the category and, therefore, tailor their efforts accordingly. |
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Today, the confectionery market is driven by four main holidays: Valentine’s Day, Easter, Halloween and Christmas. However, CPG manufacturers are in a position to grow the category by extending their efforts beyond the “Big Four.” Through a change in positioning and leveraging candy as an item people associate with celebrating, regardless of the occasion, manufacturers can find sweet rewards. |
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WHEN: |
Wednesday, May 25, 2016 | |
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The State of the Snack Industry 2016 |
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| 1:00 – 2:00 p.m. CDT | ||
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Activating Seasons Beyond Seasons |
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| 2:00 – 3: 00 p.m. CDT | ||
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WHERE: |
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Chicago’s McCormick Place West Building |
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| 2301 South Indiana Avenue | ||
| Chicago, IL 60616 | ||
About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at www.iriworldwide.com.
Contacts
IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675
