MorfBoard™ is an Action Sports-Inspired Transformable Mobile
Fitness and Play System
SANTA MONICA, Calif.–(BUSINESS WIRE)–One of the leading designers, marketers and distributors of children’s
toys and consumer products, JAKKS Pacific, Inc. (NASDAQ: JAKK), today
announced a worldwide licensing agreement with MORF LLC for its
MorfBoard™ line of products for kids and adults.
Expanding on JAKKS Pacific’s active play initiative to make fitness fun
for everyone, this is an additional entry for JAKKS in the health and
wellness arena targeted to younger kids, teens and millennials. The
worldwide multi-year licensing agreement will allow JAKKS to exclusively
manufacture, market, and sell MorfBoard products across various
traditional mass distribution channels plus fitness centers, sporting
good outlets, and direct-to-consumer channels. MorfBoard is an action
sports-inspired fitness system that transforms how it works — and how
users work out and play — in seconds. Its innovative deck and component
system allows users to transform the board quickly and seamlessly.
At launch, JAKKS will create two separate systems — one designed
especially for kids, and one for adults. Both are built around a
patented deck that can be fitted with an ever-expanding ecosystem of
attachments that allow users to rapidly change what the board does. The
MorfBoard deck for kids will include attachments that turn the board
into a skateboard or a scooter — one board, countless options, endless
play. The adult system, which utilizes the same patented technology,
will target older kids, adults, and fitness enthusiasts who want to
shake up their fitness routine and make working out fun.
“The concept is exciting: the consumer will be able to personalize their
board and morph it into whatever they want,” said Dan Westcott,
Executive Vice President, JAKKS Pacific. “Kids can customize their
boards with different colored wheels, board colors, and even transform
it from board to scooter; whereas for adults, we will take a serious
workout and turn it into play.”
“This is a perfect time to get MorfBoard in peoples’ hands, and JAKKS is
the perfect company to partner with,” said Eitan Kramer, MORF’s creator.
“Their new initiative to make fitness fun is what MorfBoard is all
about. After launch, we’ll keep working to create new attachments to
keep MorfBoard engaging, and to make adults and kids super happy. I hope
to be working with JAKKS for a long, long time.”
Both the kid and adult MorfBoard product lines are scheduled to be
available at retail in Spring 2018.
About MORF LLC:
Created by world record-holding halfpipe skater and personal trainer
Eitan Kramer, MorfBoard is an action sports-inspired mobile fitness
system that completely changes how it works — and how you work out — in
seconds, turning fitness into play. For more information, please visit: www.morfboard.com,
and YouTube (Morfboard)
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and
Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a
wide range of entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a skincare and performance makeup brand.
Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is
helping to make a positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
and Facebook (JAKKS
©2017 JAKKS Pacific, Inc. All rights reserved.