JAKKS Pacific and Warner Bros. Consumer Products Join Forces on a Global Licensing Deal for DC Super Hero Girls
SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced
it has joined forces with Warner Bros. Consumer Products, on behalf of
DC Entertainment, on a multi-year, global licensing deal to manufacture,
market and distribute large Action Pose dolls, everyday dress-up and Get
Ready for Action-segment items based on the popular DC Super Hero Girls
universe.
“We’re excited that Warner Bros. Consumer Products, with DC
Entertainment, have chosen JAKKS to partner on the all-new DC Super Hero
Girls franchise,” said Jill Nordquist, Senior Vice President, JAKKS
Pacific. “Our full range of products will inspire kids to break
boundaries and to discover their inner hero through play.”
“This groundbreaking franchise continues to expand and we’re thrilled
for JAKKS Pacific to join the global licensing program,” said Julian
Montoya, Vice President, Global Toys for Warner Bros. Consumer Products.
“With its new DC Super Hero Girls toy line inspired by the iconic female
DC Super Heroes, kids will be empowered to get into the larger-than-life
action.”
JAKKS Pacific’s DC Super Hero Girls line will be available at retailers
in Fall 2017.
ABOUT DC SUPER HERO GIRLS
DC Super Hero Girls centers on the female Super Heroes and
Super-Villains of the DC universe during their formative high school
years—prior to discovering their full super power potential. Featuring a
completely new artistic style and aesthetic, DC icons such as Wonder
Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana
and many more, make their unprecedented teenaged introduction. Each
character has their own storyline that explores what teen life is like
as a Super Hero, including discovering their unique abilities, nurturing
their remarkable powers and mastering the fundamentals of being a hero.
DC Super Hero Girls is a fun, immersive universe that encourages
girls to discover their own super-heroic potential with new animated
webisodes, TV specials, and made-for-video movies; as well as a
merchandise program across all categories, and more. Random House
Children’s Books continue to expand on its portfolio of middle-grade
novels, with author Lisa Yee; and DC continues to create original
graphic novels, with writer Shea Fontana – both publishing programs
bringing the DC Super Hero Girls universe to life in all-new
stories that expand the world from what is featured in the animated
content. Fans can discover more at DCSuperHeroGirls.com
and through dedicated social media platforms, including YouTube,
Facebook and Instagram.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green
Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.)
and MAD, is the creative division charged with strategically integrating
across Warner Bros. and Time Warner. DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and
characters across all media, including but not limited to film,
television, consumer products, home entertainment, and interactive
games. Publishing thousands of comic books, graphic novels and magazines
each year, DC Entertainment is one of the largest English-language
publishers of comics in the world.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and
Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a
wide range of entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a skincare and performance makeup brand.
Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is
helping to make a positive impact on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific).
DC SUPER HERO GIRLS and all related characters and elements © & ™ DC
Comics and Warner Bros. Entertainment Inc. (s17)
©2017 JAKKS Pacific, Inc. All rights reserved.
Contacts
JAKKS Pacific
Sara Rosales Montalvo, 424-268-9363
SaraRM@jakks.net
or
WBCP
Janice
Aguilar-Herrero, 818-954-3821
Janice.Aguilar-Herrero@warnerbros.com
