JAKKS Pacific Engages Liolios to Expand Strategic Investor Relations Program

SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) has engaged Liolios Group to lead an
expanded strategic investor relations and financial communications
program.

“Since its founding more than 20 years ago, JAKKS has grown to be one of
the largest U.S. toy companies through internally generated growth in
existing product categories, international expansion, accretive
acquisitions and selective entry into new categories,” said Stephen
Berman, Chairman and CEO of JAKKS Pacific. “Much of our growth has been
driven by the successful execution of licenses with our valued partners,
which continue to contribute to our current success.”

JAKKS will continue to work with licensing partners, as well as develop
a growing base of proprietary IP and brands through organic growth and
acquisitions. JAKKS is in a transformative process extending beyond its
roots and expanding into new market segments and geographies. The
confluence of technological innovation, growing global consumer
purchasing power and the increased importance of strong brands, position
the company well for future expansion.

“Considering our progress and the exciting opportunities ahead, we
believe the time is right to engage a comprehensive financial
communications firm like Liolios. They bring a proven track record of
assisting dynamic companies like JAKKS effectively deliver their message
to the global capital markets. This is especially true following their
recent addition of Wall Street veteran analyst Sean McGowan, who is
recognized as an expert in several of our active categories — such as
toys, digital games, juvenile products — as well as others we are
targeting,” said Berman.

Liolios will work closely with management to provide strategic advisory,
messaging and corporate positioning, as well as assist in communicating
with new and existing investors and members of the financial community.

Scott Liolios, President of Liolios, commented: “Our ability to deliver
proven industry expertise as well as a track record of helping companies
navigate the capital markets gives us confidence that we can help JAKKS
broaden its outreach to the financial community, improve communication
and increase awareness of the company’s transformation.”

McGowan added, “I have followed JAKKS Pacific’s story for more than 20
of my 30 years on Wall Street, and I believe its opportunities for
growth, category expansion and shareholder value creation have never
been better. I look forward to using my experience to help JAKKS realize
its potential and communicate its exciting and evolving story.”

About Liolios Group

Liolios is a highly selective and comprehensive investor relations firm
specializing in small-cap companies. The firm aims to deliver superior
performance in corporate messaging and positioning, investor awareness,
analyst and financial press coverage, and capital attraction. Founded in
1999, Liolios executives have extensive experience in finance and
investments, and represent clients in a wide range of industries,
including technology, digital media, consumer/internet retail,
healthcare/life sciences, natural resources, financial services and
business services. For more information about Liolios, please visit www.liolios.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific’s
popular proprietary brands include BIG-FIGS™, XPV®, Real Construction®,
Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®,
Kids Only!®, as well a wide range of entertainment-inspired products
featuring premier licensed properties. DreamPlay Toys, LLC is a joint
venture between JAKKS and NantWorks LLC to develop, market and sell toys
and related consumer products incorporating NantWorks’ proprietary iD
recognition technology. Through JAKKS Cares, the Company’s commitment to
philanthropy, JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific
).

© 2016 JAKKS Pacific, Inc. All rights reserved.

Forward-Looking Statements

This press release may contain “forward-looking statements” (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about JAKKS
Pacific’s business based partly on assumptions made by its management.
These statements are not guarantees of future performance and involve
risks, uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results may differ materially from what
is expressed or forecasted in such statements due to numerous factors,
including, but not limited to, those described above, changes in demand
for JAKKS Pacific’s products, product mix, the timing of customer orders
and deliveries, the impact of competitive products and pricing, and
difficulties with integrating acquired businesses. The “forward-looking
statements” contained herein speak only as of the date on which they are
made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.

For more information about JAKKS, contact Liolios at 949-574-3860 or
email JAKK@liolios.com.

Contacts

JAKKS Pacific
Sara Rosales Montalvo, 424-268-9363
Senior
Vice President, Communications
or
Joel Bennett, 310-455-6210
CFO
& Executive Vice President
or
Liolios
Sean
McGowan, 949-574-3860
Managing Director
JAKK@liolios.com