AUSTIN, Texas–(BUSINESS WIRE)–Jeff
Sheets Golf in partnership with Lytle
Research & Development Corporation (LRDC®) announces the
formation of EQUS® Golf, maker of Next-Gen irons. These irons highlight
traits of both traditional length and single length clubs with specific
qualities designed to enhance consistency, ball striking ability and
performance for golfers of all levels. The introduction of EQUS Irons,
scheduled for later this year, is the culmination of a six-year journey,
which began as an initiative to design and engineer an easier iron set
to play using a progressive, matching combination technique.
“Teaming with Jeff
Sheets has been an exceptional experience,” said Mike
Lytle, President of LRDC. “Jeff is one of the most highly regarded
club designers in the golf industry today and has helped guide the
multi-year EQUS design, testing and development process.”
With a passion for science and engineering, this team believed that
conventional iron designs created barriers to consistent, repeatable
ball striking. Traditional progressive length irons require up to nine
swings for any iron set. Unlike single length irons, EQUS reduces this
to three swings, thereby preserving the qualities of both types of iron
sets. This design allows an easy transition to a modified single length
system, resulting in a more consistent, easier iron set to play.
Validated by independent robotic and player testing conducted by Golf
Laboratories, EQUS’ patent pending design will be offered in matched
combinations of three progressive lengths utilizing identical attributes
in each combination, together forming a single complete iron solution.
For e-mail updates and introductory video please visit equsgolf.com.