Kasasa® Hits One Millionth Account

Award-winning financial technology and marketing provider continues
rapid growth of rewards-based checking and savings accounts, achieves
new milestone

AUSTIN, Texas–(BUSINESS WIRE)–Kasasa®,
formerly BancVue, announced that it now has more than one million
rewards-based checking and savings accounts. Since 2009, Kasasa has
continued to increase its client base. At the close of 2015, it achieved
a 45 percent annual growth rate, demonstrating Kasasa’s increasing
popularity.

Currently, 395 CFIs (community financial institutions) offer Kasasa’s
premium checking and savings accounts, representing nearly 2,500
branches across 47 states. If all of the Kasasa CFIs that offer its
branded checking and savings account products were combined into a
single bank, it would be the sixth largest bank in the country, as
measured by branch reach.

“Today’s highly competitive environment has made it even more crucial
that community financial institutions leverage every advantage they
have,” said Gabe Krajicek, CEO of Kasasa. “With Kasasa, community banks
and credit unions are more able to compete than ever before, by
harnessing product development and marketing scale previously reserved
for the nation’s largest banks. In fact, Kasasa accounts are 49 percent
longer-lived than average free checking accounts. As the popularity of
our Kasasa accounts continues to grow, so will the advantages to CFIs.”

According to the 2015
Consumer Banking Insights (CBI) Study
, more than half of consumers
say rewards and few or no fees on checking and savings accounts are
important when choosing a financial institution. In fact, two in five
Americans would switch institutions for lower fees and one in two would
switch for higher interest rates.

To help CFIs meet consumer needs, Kasasa provides products and services
that deliver superior value. Its free, rewards-based checking and
savings accounts require no minimum balance and enable CFIs to increase
noninterest income, reduce overall expenses and compete with megabanks.
Kasasa accounts have a 92 percent annual retention rate, which
represents 33 percent lower attrition than the average free checking
account.

“Today’s consumer expects superior service coupled with innovative
products and services that provide compelling value,” said Tracy Downs,
VP Compliance & Marketing at German American State Bank. “With Kasasa’s
rewards accounts, we’re not only offering products and services that
meet those expectations, but also provide substantial value to our bank.
The Kasasa brand continues to grow, and in turn, we increase our
competitiveness among megabanks, especially as consumer sentiment of
larger financial institutions remains low.”

About Kasasa

Kasasa®, formerly BancVue®, is the innovative leader in branded,
community-powered banking products proven to drive profit and growth for
community financial institutions. With unprecedented access to training,
compliance, research, support resources and customized consulting,
Kasasa’s flagship suite provides a research-based strategy leveraging
the power of a branded relationship platform. Kasasa is making community
financial institutions the topic of conversation for happy consumers
nationwide. For more information, please visit www.kasasa.com,
or visit them on Twitter @Kasasa,
@KasasaNews,
Facebook,
or LinkedIn.

Contacts

For Kasasa
Mary York, 678-781-7217
mary@williammills.com
or
Mary
Curtis, 678-781-3074
mcurtis@williammills.com