Keurig Green Mountain Announces the Launch of Keurig KOLD

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Delivers Fresh-Made Cold Beverages at Home at the Push of a Button,
Including Favorites from The Coca-Cola Company and Dr Pepper Snapple
Group, along with Craft Sodas, Iced Teas, Seltzers, Flavored Water,
Sports Hydration Drinks, Cocktail Mixers and More

WATERBURY, Vt.–(BUSINESS WIRE)–Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a personal beverage
system company that has revolutionized the way consumers create and
enjoy beverages, today announced the launch of the Keurig® KOLD™ system,
the first beverage system that allows consumers to freshly make cold
sparkling and still beverages at home at the push of a button, including
beloved favorites from The Coca-Cola Company and Dr Pepper Snapple Group.


“Keurig has redefined the way consumers enjoy coffee and tea in their
homes and offices and today with the launch of Keurig KOLD, we’re
embarking on a new journey that will change the way consumers enjoy cold
beverages at home,” said Brian Kelley, President and CEO of Keurig. “The
disruptive countertop-size innovation in KOLD is like nothing consumers
have ever experienced – from the rapid chilling that turns room
temperature water to a perfectly chilled drink at the push of a button;
to the dispensing technology that produces consistently great tasting
beverages; to the pod technology which enables fully carbonated
beverages. KOLD delivers game changing, on-demand variety of sparkling
or non-carbonated beverages all fresh made with Keurig simplicity.”

For the first time consumers will be able to actually make a Coca-Cola®
or a Dr Pepper® on their kitchen counter. The Keurig® KOLD™ system
encourages choice and discovery, including new and exciting exclusive
beverage brands from categories including craft and fountain-style
sodas, zero- and low-calorie flavored seltzers and waters, sports
hydration drinks, iced teas and – coming soon – cocktail mixers.

Beginning today, the new Keurig® KOLD™ system is available to order on Keurig.com
and will be sold at select retailers both online and in six cities
beginning in October, including Atlanta, Boston, Chicago, Dallas, Los
Angeles and New York.

In addition to the versatility of the system and broad beverage variety
available, the Keurig® KOLD™ system incorporates innovative features and
technology, including:

  • Fresh-made. The KOLD™ pod and drinkmaker do all the work.
    Simply remove the freshness seal from the bottom of the pod, pop it
    in, push the button and freshly make a cold beverage, mixed to just
    the right taste each and every time.
  • Carbonation without a CO2 canister. To
    make carbonated beverages, the Keurig® KOLD™ system uniquely uses
    Karbonator™ beads, which are contained within the pod and hold
    beverage-grade CO2. During the drink making process, CO2
    is naturally released into the beverage to perfectly carbonate
    each drink.
  • Drinks delivered chilled. The innovative KOLD™ chiller uses an
    aerospace-inspired thermal transfer system to rapidly cool beverages
    to the ideal chilled temperature.
  • Perfectly portioned. Keurig® KOLD™ delivers beverages at an
    eight-ounce portion size, and nearly all beverages have 100 calories
    or less.
  • Space savings. KOLD™ pods need no refrigeration so consumers
    can easily store more beverage choices in their pantry or in their
    countertop KOLD™ pod carousel, offering everyone, including family and
    guests, exactly the cold beverage they want, when they want it.

Kelley concluded, “We’re excited to introduce Keurig KOLD to consumers
today and are appreciative of the strong collaboration of our beverage
brand partners, The Coca-Cola Company and Dr Pepper Snapple Group. The
inclusion of their great brands strengthens the appeal of Keurig KOLD.
In addition, we believe Coca-Cola’s marketing strengths and global
distribution capabilities will be instrumental in the years to come as
we look to expand the reach of Keurig KOLD beyond North America.”

Beverage brands offered in the Keurig® KOLD™ system portfolio include:

  • From The Coca-Cola Company: Coca-Cola®, Diet Coke®, Coke Zero®,
    Sprite®, Fanta®
  • From the Dr Pepper Snapple Group: Dr Pepper®, Canada Dry®
  • From Keurig:

    • Seraphine™: Zero-calorie seltzers in Mediterranean fruit
      flavors including Passion Fruit and Persian Lime
    • FLYTE™: Thirst-quenching sports hydration drinks, including
      Lemon Lime Launch, Red Rush and zero-calorie Overtime Orange
    • Waterful™: Zero-calorie, lightly flavored and sweetened
      waters in flavors including Blissful Berry and Citrus Celebration
    • Red Barn Craft Soda™: Naturally flavored craft soda made
      with pure cane sugar. Available varieties include Cane Cola, Root
      Beer and Zesty Lemon Lime
    • Flynn’s Soda Shop™: Soda fountain classics including Orange
      Cream, Diet Orange Cream, Root Beer, Diet Root Beer and Vanilla
      Cream that taste as good as dessert
    • Tierney’s Iced Tea™: Range of still, sparkling and diet
      iced teas. Available varieties include Diet Peach, Lemon Mint and
      Passion Fruit Raspberry.

The Keurig® KOLD™ drinkmaker ($369.99 SRP) is available in either white
or black, and comes with a set of two Keurig® KOLD™ drinkmaker glasses.
The KOLD™ pods ($4.49-$4.99 SRP for a four-count box) along with
additional drinkmaker accessories, such as storage carousels and a
variety of specialty-designed glassware, are now available on www.keurig.com/KOLD.

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is reimagining how
beverages can be created, personalized, and enjoyed, fresh-made in homes
and workplaces. We are a personal beverage system company
revolutionizing the beverage experience through the power of innovative
technology and strategic brand partnerships. With an expanding family of
more than 80 beloved brands and more than 575 beverage varieties, our
Keurig® hot and Keurig KOLD™ beverage systems deliver great taste,
convenience, and choice at the push of a button. As a company founded on
social responsibility, we are committed to using the power of business
to brew a better world through our work to build resilient supply
chains, sustainable products, thriving communities, and a water-secure
world.

For more information visit: www.KeurigGreenMountain.com.
To purchase Keurig products: www.keurig.com,
www.keurig.ca,
www.keurig.co.uk.
For more information about the new Keurig KOLD™ system: http://www.keurig.com/kold.

Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website, www.KeurigGreenMountain.com,
including news releases and its complete financial statements, as filed
with the SEC. The Company encourages investors to consult this section
of its website regularly for important information and news.
Additionally, by subscribing to the Company’s automatic email news
release delivery, individuals can receive news directly from Keurig as
it is released.

Forward-Looking Statements

Certain information in this press release constitutes “forward-looking
statements.” Forward-looking statements can be identified by the fact
that they do not relate strictly to historical or current facts. They
often include words such as “believes,” “expects,” “anticipates,”
“estimates,” “intends,” “plans,” “seeks” or words of similar meaning, or
future or conditional verbs, such as “will,” “should,” “could,” “may,”
“aims,” “intends,” or “projects.” However, the absence of these words or
similar expressions does not mean that a statement is not
forward-looking. These statements may relate to the success of
introducing and producing new product offerings. A forward-looking
statement is neither a prediction nor a guarantee of future events or
circumstances, and those future events or circumstances may not occur.
Management believes that these forward-looking statements are reasonable
as and when made. However, caution should be taken not to place undue
reliance on any such forward-looking statements because such statements
speak only as of the date when made. We expressly disclaim any
obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise. In addition,
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from
our historical experience and our present expectations or projections.
These risks and uncertainties include, but are not limited to, those
described in Part I, “Item 1A. Risk Factors” and Part II “Item 7.
Management’s Discussion and Analysis of Financial Condition and Results
of Operations” in our fiscal 2014 Annual Report filed on Form 10-K,
elsewhere in that report and those described from time to time in our
future reports filed with the Securities and Exchange Commission.

KGM-G

Contacts

Media Contact:
Keurig Green Mountain, Inc.
Lynda
McKinney, 781-418-3327
Director, Public Relations
lynda.mckinney@keurig.com
or
Investor
Contact:

Keurig Green Mountain, Inc.
Kristi Bonner,
646-762-8095
Senior Director, Investor Relations
kristi.bonner@keurig.com