King’s Hawaiian® and Macy’s Partner to Bring the Aloha Spirit to an International Audience at the 90th Anniversary Macy’s Thanksgiving Day Parade®

A King’s Hawaiian float depicting Hawaii’s landscapes, food and
culture will debut in the 2016 Macy’s Thanksgiving Day Parade

NEW YORK & HONOLULU–(BUSINESS WIRE)–Sharing the Aloha Spirit with the rest of the world is one of Hawaii’s
most beloved traditions. This November, King’s Hawaiian®, the
Hawaiian foods company founded in Hilo, HI, in 1950, will partner with
Macy’s to bring Hawaii’s unique foods, culture and breathtaking beauty
to a worldwide audience of more than 50 million viewers, when it debuts
a new float in the 90th Anniversary Macy’s Thanksgiving Day
Parade®. On Thursday, Nov. 24, millions will marvel as the
Hawaiian Islands take center stage down the streets of New York City in
a marvelous showcase of the welcoming and enduring Aloha spirit.


“The 90th edition of Macy’s Thanksgiving Day Parade is
shaping up to be a stellar celebration of this milestone anniversary,”
said Amy Kule, executive producer of this internationally recognized
holiday spectacle. “We are so excited to partner with King’s Hawaiian,
as together we bring the beauty, food and welcoming spirit of the
Hawaiian Islands to the East Coast of the U.S. and to a worldwide
audience this November.”

“In addition to the float showcasing Hawaii’s natural beauty and Aloha
spirit, we also wanted to highlight Hawaii’s unique agricultural
significance,” said King’s Hawaiian CEO Mark Taira. “The Macy’s design
team has done a great job combining each of these aspects into this
float.”

Rising more than three stories high, the King’s Hawaiian float will
showcase Hawaii’s natural landscapes – from its iconic waterfalls to its
explosive volcanoes, famed beaches and indigenous foliage. Spectators
will be welcomed to the scene by a surf shop café beckoning Aloha!
to millions as it makes its way down the route, and a warm Mahalo
as it leaves ear-to-ear smiles in its wake. The floating marvel’s
centerpiece will showcase a working waterfall, emitting from the peak of
a mountain that features sound and rising steam. Hawaii’s iconic
sumptuous vegetation – from pineapples and coffee to sugar cane crops –
will take root and sprout on the sides of the mountain in a terraced
farming formation and also will be peppered lavishly above the entire
float. The wondrous scene would not be complete without an explosive
element, with an erupting volcano that will serve as the stage for a
special performance by an acclaimed musical act (to be announced later
this fall). The volcano will erupt throughout the march in highly
dramatic fashion, showering the crowds not with lava, but with the
event’s signature multi-color confetti showers. Aboard the float and
escorting it down the line of march will be children and adults
festively dressed, all spreading the Aloha spirit to millions of
spectators lining the streets of New York or watching the spectacle from
home.

The great state of Hawaii will have an incredible presence in the 2016
Macy’s Thanksgiving Day Parade, which also will showcase the return of
the Hawaii All-State Marching Band. The high-spirited group, made up of
exceptional high school musicians from every island, was selected early
last year to be one of 11 chosen from a highly competitive field to
bring the musical beat to the holiday spectacle. Numbering over 500
strong, the band will be the largest musical ensemble in the Macy’s
Parade line-up this year.

The 90th Anniversary Macy’s Thanksgiving Day Parade airs
nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – 12 p.m.,
in all time zones.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each
year, the Macy’s Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For 90 years, the Macy’s
Thanksgiving Day Parade has marked the official start of the holiday
season. Growing in size and scale, the Parade proudly marches down a
more than 2-mile route in New York City with more than 8,000
participants in tow including Macy’s employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.
The Parade also features America’s best marching bands, fabulous floats
and Macy’s signature giant helium character balloons. For more
information on the Macy’s Parade, please visit www.macys.com/parade
or call the Parade hotline at (212) 494-4495.

About King’s Hawaiian:

Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira,
KING’S HAWAIIAN is a family-owned business that for three generations
has been dedicated to providing irresistible, original recipe Hawaiian
foods made with Aloha Spirit. A priority for the company is sharing the
Hawaiian Way – a uniquely Hawaiian approach to hospitality based on
graciousness, generosity, and a commitment to making everyone feel a
part of the KING’S HAWAIIAN ‘ohana’ (extended family). KING’S HAWAIIAN
makes the #1 branded dinner roll in the United States, along with other
great Hawaiian foods. The company operates baking facilities
in Torrance, California, and Oakwood, Georgia. For more information
visit the company’s website at www.KingsHawaiian.com,
“Like” KING’S HAWAIIAN on Facebook and Follow KING’S HAWAIIAN on Twitter.

Contacts

Macy’s Thanksgiving Day Parade
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine
Olver, 646-429-5713
Christine.Olver@macys.com