Kohl’s Launches Active and Wellness Ambassador Campaign

Through new partnerships and brand expansions Kohl’s empowers
families to lead healthy lifestyles

MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–Kohl’s
(NYSE: KSS) announced today a new partnership with six healthy-living
ambassadors to energize families through motivating wellness experiences
and personalized content. The company is also making it even easier to
find the right active solutions for everyone in the family by enhancing
its portfolio of authoritative national brands with new offerings from
fitness wearables leader Fitbit and global performance brand Under
Armour. Kohl’s compelling combination of engaging partnerships and
powerful brand expansions delivers an unmatched wellness experience for
families.

“We know Kohl’s customers want to live happy, healthy and fulfilled
lives with their families and are looking for ways to bring fitness into
real life,” said Michelle Gass, Kohl’s chief merchandising and customer
officer. “By connecting our customers to experts who motivate in this
space with the launch of our ambassador program and providing
inspiration with our growing brand portfolio with new brands like Under
Armour, Kohl’s makes it easy for families to integrate wellness into
their lives.”

New Partnerships

For the first time, Kohl’s has partnered with six leading experts in the
industry to share inspiring wellness tips and product recommendations,
showing families how fun and easy it is to make their move towards a
healthy lifestyle. The cascade of information will include multiple
consumer and fan touch points, including Facebook Live feeds, in-person
workouts, demonstrations and more. The wellness ambassadors include:

• Tone
  It Up – Karena Dawn and Katrina Scott are the founders of Tone
  It Up, a healthy lifestyle brand and community for women. Karena
  and Katrina are both healthy living and fitness experts, having
  inspired millions worldwide to pursue their best lives through a fun,
  energetic and positive approach to all things fitness and nutrition.
  The duo offers workout content and guidance, the Tone It Up Nutrition
  Plan and branded active gear and apparel. For Kohl’s, Karena and
  Katrina will share high-energy exercise routines and wellness tips to
  motivate families to stay active.
• Kevin
  Curry – Kevin Curry launched the Fit
  Men Cook blog to share his healthy food ideas and keep his
  followers motivated on their fitness journey. He has mastered the art
  of creating mouthwatering dishes that are also affordable. His
  philosophy is that it is all about everyday people — no matter the
  fitness level or athletic ability — aiming to live the best life
  possible through fitness and healthy eating. Kevin will share
  easy-to-do cooking demonstrations and recipes proving how simple and
  delicious it can be to eat healthy.
• Bob
  Harper – With more than 20 years of experience, Bob
  Harper is a health and fitness expert, host of NBC’s The
  Biggest Loser, celebrity trainer and three-time #1 New York
  Times best-selling author. He is a proven lifestyle expert who is
  known for full-body exercises and nutrition plans for anyone on a
  fitness journey. Bob will provide a variety of fun ways for everyone
  in the family to get moving and enjoy the outdoors.
• Sophie
  Jaffe – Sophie Jaffe is a health and wellness expert,
  certified as a raw food chef and yoga teacher. She launched Philosophie,
  a blog with the goal of making it easier, more inspiring and more
  delicious to attain optimal health and wellness. Sophie’s content for
  Kohl’s will focus on tips for families to find balance and get active.
• Jordan
  Younger – Jordan Younger is the blogger behind the wellness
  and lifestyle blog The
  Balanced Blonde and is the author of the finding-balance memoir Breaking
  Vegan. She has emerged as a leading voice in the space due to her
  authenticity, unique voice, passion for all things wellness and
  relatability. Jordan’s tips and advice will guide families on how to
  start small on their healthy eating journeys.
• Alicia
  Archer – With a background in dance, Alicia shares her fitness
  to showcase the power of movement as it relates to living a healthy
  and active lifestyle. She demonstrates new and exciting ways to get
  moving, whether in a yoga studio, in a city setting or exploring a new
  neighborhood park.

Amazing Product

Kohl’s also offers the right mix of products to ensure families across
the country can find everything they need to reach their wellness goals.
This includes new brand and product offerings with the launch of Under
Armour, one of the most authentic and fastest growing active brands in
the world, and new fitness trackers and accessories from Fitbit, the
pioneer and leader in the connected health and fitness market. These are
on top of what customers can already find on shelves with Nike,
Columbia, New Balance, adidas and more.

• Under
  Armour – The introduction of Under Armour performance apparel,
  footwear and accessories in early spring 2017 will be the biggest
  brand launch in the history of Kohl’s, reinforcing its promise to
  deliver powerful and relevant national brands that customers want. The
  innovative, performance-focused brand will take Kohl’s active
  offerings to a new level both in store and online. Under Armour
  products, designed to make all athletes better, will be available for
  the entire family, including men’s, women’s and youth.
• Fitbit
  – Kohl’s has expanded its collection of Fitbit devices with
  exclusive accessory styles and new product offerings for consumers to
  have even more choices to express their personal style while leading a
  healthy, active lifestyle.
  • Products available now include:
    • Fitbit
      Alta Activity Tracker ($129.99), a slim, sleek
      customizable fitness wristband with motivational health and
      fitness features.
    • Fitbit
      Alta Special
      Edition Gold Series Activity Tracker ($149.99), a
      hand-polished, gold-plated, stainless steel tracker available
      in pink or black classic fitness band. Find the pink colorway
      for a fresh look exclusively at Kohl’s stores nationwide, Kohls.com
      and Fitbit.com.
      Additional accessories sold separately.
    • Five exclusive Simply
      Vera Vera Wang for Fitbit Alta ($79.99) accessory designs
      inspired by Vera Wang’s signature style, ultimately creating
      unique accessories for everyday wear. Activity tracker sold
      separately.
    • Fitbit
      Charge 2 Heart Rate Activity Tracker ($149.99) fitness
      wristband featuring innovative health and fitness tools based
      on its continuous wrist-based heart rate tracking technology,
      an enhanced fitness experience, smarter technology and a sleek
      new look with interchangeable bands that can easily go from a
      workout to a night out.
    • Fitbit Flex 2 Activity Tracker ($99.99), the first-ever
      swim-proof fitness wristband from the company, features an
      ultra-slim design and removable tracker to effortlessly track
      all-day activity, exercise and sleep in a style that can be
      personalized.
    • Two Simply Vera Vera Wang for Fitbit Flex 2 hinge bangles
      ($69.99) that mix super-sleek black or silver metal with
      understated silicone to create a casual and chic bracelet
      option for versatile wear. Activity tracker sold separately.

    Engaging Experiences

    This holiday, make your move with Kohl’s by kick-starting the season
    with an exciting Under Armour customer challenge called “Maintain
    Your Momentum.” The healthy eating motivator and sweepstakes
    encourages and rewards participants to log 15 meals on their
    MyFitnessPal app account during the month of November. Once the 15 meals
    are recorded starting November 1 through November 30, participants can
    enter for a chance to win an Under Armour HealthBox Connected Fitness
    System and Kohl’s gift card. Find additional contest information and
    terms and conditions at MyFitnessPal’s mobile app.

    Incredible Savings

    On top of offering amazing national brands for all active and wellness
    needs, Kohl’s makes it easy to save. Customers who sign up for Kohl’s
    Yes2You Rewards will find extra savings every time they shop.
    Members earn one point for every dollar they spend, no matter how they
    pay, with no limit on points earned and no cost to join. They also
    receive a $5 reward for every 100 points in addition to other exciting
    benefits, like guaranteed savings offers, chances to earn bonus points
    and more. Only at Kohl’s, customers can earn $10 Kohl’s Cash for every
    $50 spent in store or online during Kohl’s Cash promotions. Best of all,
    there is no limit to how much customers can earn, and they can use it to
    save on a future purchase.

    About Kohl’s

    Kohl’s (NYSE: KSS) is a leading specialty department store with more
    than 1,100 stores in 49 states. With a commitment to inspiring and
    empowering families to lead fulfilled lives, the company offers amazing
    national and exclusive brands, incredible savings and inspiring shopping
    experiences in-store, online at Kohls.com and
    via mobile devices. Committed to its communities, Kohl’s has
    raised nearly $300 million for children’s initiatives nationwide through
    its Kohl’s Cares® cause merchandise program, which operates under Kohl’s
    Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc.
    For additional information about Kohl’s philanthropic and environmental
    initiatives, visit http://www.Kohls.com/Cares.
    For a list of store locations and information, or for the added
    convenience of shopping online, visit www.Kohls.com.

    Connect with Kohl’s:

    Facebook (http://www.facebook.com/Kohls)

    Twitter (http://twitter.com/Kohls)

    Google+ (http://plus.google.com/+Kohls)

    Pinterest (http://pinterest.com/Kohls)

    Instagram (http://instagram.com/Kohls)

    YouTube (http://www.youtube.com/kohls)

    Contacts

    Kohl’s
    Lisa Hellman, 917.339.7149
    Lisa.Hellman@Kohls.com
    or
    Molly
    Verette, 262.703.7008
    Molly.Verette@Kohls.com