Kohl’s Launches Active and Wellness Ambassador Campaign

Through new partnerships and brand expansions Kohl’s empowers
families to lead healthy lifestyles

(NYSE: KSS) announced today a new partnership with six healthy-living
ambassadors to energize families through motivating wellness experiences
and personalized content. The company is also making it even easier to
find the right active solutions for everyone in the family by enhancing
its portfolio of authoritative national brands with new offerings from
fitness wearables leader Fitbit and global performance brand Under
Armour. Kohl’s compelling combination of engaging partnerships and
powerful brand expansions delivers an unmatched wellness experience for

“We know Kohl’s customers want to live happy, healthy and fulfilled
lives with their families and are looking for ways to bring fitness into
real life,” said Michelle Gass, Kohl’s chief merchandising and customer
officer. “By connecting our customers to experts who motivate in this
space with the launch of our ambassador program and providing
inspiration with our growing brand portfolio with new brands like Under
Armour, Kohl’s makes it easy for families to integrate wellness into
their lives.”

New Partnerships

For the first time, Kohl’s has partnered with six leading experts in the
industry to share inspiring wellness tips and product recommendations,
showing families how fun and easy it is to make their move towards a
healthy lifestyle. The cascade of information will include multiple
consumer and fan touch points, including Facebook Live feeds, in-person
workouts, demonstrations and more. The wellness ambassadors include:

  • Tone
    It Up
    – Karena Dawn and Katrina Scott are the founders of Tone
    It Up
    , a healthy lifestyle brand and community for women. Karena
    and Katrina are both healthy living and fitness experts, having
    inspired millions worldwide to pursue their best lives through a fun,
    energetic and positive approach to all things fitness and nutrition.
    The duo offers workout content and guidance, the Tone It Up Nutrition
    Plan and branded active gear and apparel. For Kohl’s, Karena and
    Katrina will share high-energy exercise routines and wellness tips to
    motivate families to stay active.
  • Kevin
    – Kevin Curry launched the Fit
    Men Cook
    blog to share his healthy food ideas and keep his
    followers motivated on their fitness journey. He has mastered the art
    of creating mouthwatering dishes that are also affordable. His
    philosophy is that it is all about everyday people — no matter the
    fitness level or athletic ability — aiming to live the best life
    possible through fitness and healthy eating. Kevin will share
    easy-to-do cooking demonstrations and recipes proving how simple and
    delicious it can be to eat healthy.
  • Bob
    – With more than 20 years of experience, Bob
    is a health and fitness expert, host of NBC’s The
    Biggest Loser,
    celebrity trainer and three-time #1 New York
    best-selling author. He is a proven lifestyle expert who is
    known for full-body exercises and nutrition plans for anyone on a
    fitness journey. Bob will provide a variety of fun ways for everyone
    in the family to get moving and enjoy the outdoors.
  • Sophie
    – Sophie Jaffe is a health and wellness expert,
    certified as a raw food chef and yoga teacher. She launched Philosophie,
    a blog with the goal of making it easier, more inspiring and more
    delicious to attain optimal health and wellness. Sophie’s content for
    Kohl’s will focus on tips for families to find balance and get active.
  • Jordan
    – Jordan Younger is the blogger behind the wellness
    and lifestyle blog The
    Balanced Blonde
    and is the author of the finding-balance memoir Breaking
    . She has emerged as a leading voice in the space due to her
    authenticity, unique voice, passion for all things wellness and
    relatability. Jordan’s tips and advice will guide families on how to
    start small on their healthy eating journeys.
  • Alicia
    – With a background in dance, Alicia shares her fitness
    to showcase the power of movement as it relates to living a healthy
    and active lifestyle. She demonstrates new and exciting ways to get
    moving, whether in a yoga studio, in a city setting or exploring a new
    neighborhood park.
  • Amazing Product

    Kohl’s also offers the right mix of products to ensure families across
    the country can find everything they need to reach their wellness goals.
    This includes new brand and product offerings with the launch of Under
    Armour, one of the most authentic and fastest growing active brands in
    the world, and new fitness trackers and accessories from Fitbit, the
    pioneer and leader in the connected health and fitness market. These are
    on top of what customers can already find on shelves with Nike,
    Columbia, New Balance, adidas and more.

    • Under
      – The introduction of Under Armour performance apparel,
      footwear and accessories in early spring 2017 will be the biggest
      brand launch in the history of Kohl’s, reinforcing its promise to
      deliver powerful and relevant national brands that customers want. The
      innovative, performance-focused brand will take Kohl’s active
      offerings to a new level both in store and online. Under Armour
      products, designed to make all athletes better, will be available for
      the entire family, including men’s, women’s and youth.
    • Fitbit
      – Kohl’s has expanded its collection of Fitbit devices with
      exclusive accessory styles and new product offerings for consumers to
      have even more choices to express their personal style while leading a
      healthy, active lifestyle.

      • Products available now include:

        • Fitbit
          Alta Activity Tracker
          ($129.99), a slim, sleek
          customizable fitness wristband with motivational health and
          fitness features.
        • Fitbit
          Edition Gold Series
          Activity Tracker ($149.99), a
          hand-polished, gold-plated, stainless steel tracker available
          in pink or black classic fitness band. Find the pink colorway
          for a fresh look exclusively at Kohl’s stores nationwide, Kohls.com
          and Fitbit.com.
          Additional accessories sold separately.
        • Five exclusive Simply
          Vera Vera Wang for Fitbit Alta
          ($79.99) accessory designs
          inspired by Vera Wang’s signature style, ultimately creating
          unique accessories for everyday wear. Activity tracker sold
        • Fitbit
          Charge 2 Heart Rate Activity Tracker
          ($149.99) fitness
          wristband featuring innovative health and fitness tools based
          on its continuous wrist-based heart rate tracking technology,
          an enhanced fitness experience, smarter technology and a sleek
          new look with interchangeable bands that can easily go from a
          workout to a night out.
      • New merchandise available this November includes:

        • Fitbit Flex 2 Activity Tracker ($99.99), the first-ever
          swim-proof fitness wristband from the company, features an
          ultra-slim design and removable tracker to effortlessly track
          all-day activity, exercise and sleep in a style that can be
        • Two Simply Vera Vera Wang for Fitbit Flex 2 hinge bangles
          ($69.99) that mix super-sleek black or silver metal with
          understated silicone to create a casual and chic bracelet
          option for versatile wear. Activity tracker sold separately.

    Engaging Experiences

    This holiday, make your move with Kohl’s by kick-starting the season
    with an exciting Under Armour customer challenge called “Maintain
    Your Momentum
    .” The healthy eating motivator and sweepstakes
    encourages and rewards participants to log 15 meals on their
    MyFitnessPal app account during the month of November. Once the 15 meals
    are recorded starting November 1 through November 30, participants can
    enter for a chance to win an Under Armour HealthBox Connected Fitness
    System and Kohl’s gift card. Find additional contest information and
    terms and conditions at MyFitnessPal’s mobile app.

    Incredible Savings

    On top of offering amazing national brands for all active and wellness
    needs, Kohl’s makes it easy to save. Customers who sign up for Kohl’s
    Yes2You Rewards
    will find extra savings every time they shop.
    Members earn one point for every dollar they spend, no matter how they
    pay, with no limit on points earned and no cost to join. They also
    receive a $5 reward for every 100 points in addition to other exciting
    benefits, like guaranteed savings offers, chances to earn bonus points
    and more. Only at Kohl’s, customers can earn $10 Kohl’s Cash for every
    $50 spent in store or online during Kohl’s Cash promotions. Best of all,
    there is no limit to how much customers can earn, and they can use it to
    save on a future purchase.

    About Kohl’s

    Kohl’s (NYSE: KSS) is a leading specialty department store with more
    than 1,100 stores in 49 states. With a commitment to inspiring and
    empowering families to lead fulfilled lives, the company offers amazing
    national and exclusive brands, incredible savings and inspiring shopping
    experiences in-store, online at Kohls.com and
    via mobile devices. Committed to its communities, Kohl’s has
    raised nearly $300 million for children’s initiatives nationwide through
    its Kohl’s Cares® cause merchandise program, which operates under Kohl’s
    Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc.
    For additional information about Kohl’s philanthropic and environmental
    initiatives, visit http://www.Kohls.com/Cares.
    For a list of store locations and information, or for the added
    convenience of shopping online, visit www.Kohls.com.

    Connect with Kohl’s:

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    YouTube (http://www.youtube.com/kohls)


    Lisa Hellman, 917.339.7149
    Verette, 262.703.7008