Kohl’s Unveils Sonoma Goods For Life with New Look and Inspired Design

Billion-dollar private brand Sonoma Goods For Life re-launches with
new designs, in-store and online experience

MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–Kohl’s
(NYSE:KSS) announced the re-launch of the billion-dollar private brand, Sonoma
Goods For Life™
, designed to offer a casual and easy lifestyle
experience across all product categories to better serve today’s
families. As part of Kohl’s focus on delivering amazing product, Sonoma
Goods For Life’s new, curated assortment delivers modern, useful and
versatile fashion and home essentials and provides customers with goods
that help them live smarter, simpler, better lives.

“As part of Kohl’s Greatness Agenda, we want to inspire our customers by
giving them amazing products that deepen their engagement with our
brand,” said Michelle Gass, Kohl’s chief merchandising and customer
officer. “Sonoma Goods For Life is one of Kohl’s largest brands and also
represents the greatest opportunity for growth. We’re elevating the
collection and creating a more exciting and cohesive offering. We
believe that the new Sonoma will resonate with our customers and build
great momentum for Kohl’s.”

“Sonoma Goods For Life is a reflection of how modern families live –
rooted in those everyday pieces for your wardrobe and home you can’t
live without,” said Michael Gilbert, Kohl’s executive vice president of
product development. “Our customers want value they feel good about and
products with a purpose that look great, function well and are easy to
wear. And that’s exactly what Sonoma offers.”

Sonoma Goods For Life’s new brand essence will come to life through
elevated in-store and online experiences including refreshed packaging,
fixtures and graphics. The re-launch includes marketing support through
dedicated broadcast across all major networks, cable, syndicated
properties, online video, social media, direct mail distribution and
personalized email communication.

Sonoma Goods For Life offers customers easy solutions across all
categories including womens, mens and kids apparel, accessories,
footwear, home décor, bedding, bath, furniture and beauty. Browse the
updated apparel, accessories and home product at KohlsPressKit.com/SonomaGoodsForLife
or visit Kohls.com/SonomaGoodsForLife
for the new Kohls.com
landing page experience.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with more
than 1,100 stores in 49 states. With a commitment to inspiring and
empowering families to lead fulfilled lives, the company offers amazing
national and exclusive brands, incredible savings and inspiring shopping
experiences in-store, online at Kohls.com and
via mobile devices. Committed to its communities, Kohl’s has
raised nearly $300 million for children’s initiatives nationwide through
its Kohl’s Cares® cause merchandise program, which operates under Kohl’s
Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc.
For additional information about Kohl’s philanthropic and environmental
initiatives, visit http://www.Kohls.com/Cares.
For a list of store locations and information, or for the added
convenience of shopping online, visit www.Kohls.com.

Connect with Kohl’s:

Facebook (http://www.facebook.com/Kohls)
Twitter
(http://twitter.com/Kohls)
Google+ (http://plus.google.com/+Kohls)
Pinterest
(http://pinterest.com/Kohls)
Instagram
(http://instagram.com/Kohls)
YouTube
(http://www.youtube.com/kohls)

Contacts

Kohl’s
Lisa Hellman, 917-339-7149
Lisa.Hellman@Kohls.com
or
Desta
Davis, 262-703-3854
Desta.Davis@Kohls.com