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SISTERS, Ore.–(BUSINESS WIRE)–Laird Hamilton, a famous big wave surfer and co-inventor of tow-in
surfing and paddleboarding, realized that there were limited healthy
alternatives to the standard powdered coffee creamers, most of which
contain hydrogenated oils, so he launched Laird Superfood to develop a
line of “Superfood Creamer” products. Laird’s Superfood Creamers are
dairy-free, and based on the ingredients he has been using for years in
his own coffee to give him a competitive edge.
These Superfood Creamers contain healthy “MCT” fats and oils from
coconuts along with ingredients like “Aquamin.” Not surprisingly,
Aquamin just won the 2016 Ingredient of the Year award in the Healthy
Aging category (2016 NutraIngredients, Geneva). It is a unique calcified
sea algae that provides bioavailable calcium and 72 other trace minerals
that can enhance bone, joint and digestive health. Laird explains:
“Originally I created these products for a physical and mental boost for
myself and friends for pre and post workouts. As everyone who sampled
them continued to ask where they could buy them, I decided to launch the
company to enable everyone to benefit.” Laird’s primary objective is to
bring the highest-quality ingredients to the mass market. He identifies
innovative ways to reduce costs and enable affordability.
In addition to his Laird Superfood Creamer line, Laird has released what
he calls “The Best Coffee in the World.” This is a high-altitude,
organic-certified, wet-processed, low-acid coffee bean grown in Peru.
Other products include Organic Dried Coconut Nectar for sweetener, a
Performance and Energy Mushroom Blend, and InstaFuel, an instant
coffee/creamer combo. Laird intends to expand his line of Superfood
products to continue to provide healthier and delicious quality food and
beverage products to the mass market.
Laird Superfood launches to retailers at the Natural Products Expo East,
booth #6782, on September 21st. In the meantime, consumers
can sample Laird’s products online at https://lairdsuperfood.com.
In financial preparation for the company launch and expansion, Laird
recently released a small online funding campaign on Crowdfunder: https://www.crowdfunder.com/laird-superfood,
which has enabled fans who are accredited investors to be co-owners in
Laird Superfood Inc.
Paul Hodge, 888-670-6796 x.707