LC Lauren Conrad Runway Show Kickstarts New York Fashion Week Tonight

Shoppable livestream on LCRunway.com
offers all-access pass to fashion show starting at 7 p.m. ET

MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–Kohl’s
Department Stores (NYSE: KSS) announced the LC Lauren Conrad Runway
Collection will debut at 7 p.m. ET tonight. A shoppable livestream at LCRunway.com
will give viewers across the country their own New York Fashion Week
runway show experience. Exclusive online content includes a special peek
at the red carpet, runway and behind-the-scenes access, as well as the
opportunity to purchase pieces from the collection online immediately
after the show.

“Not only am I thrilled to debut this beautiful collection on the
runway, I am excited to give everyone a front-row seat to the show and
make the pieces immediately available through a shoppable livestream,”
said Lauren Conrad. “I wanted to make this experience something every
woman could be a part of and Kohl’s shared my vision every step of the
way.”

Before the live runway event, beginning at 6 p.m. ET, tune in to see
what’s happening backstage, see who’s wearing what and catch exclusive
celebrity interviews. Lauren (@LCLaurenConrad),
television personality and creator of TheLoDown.com
Lo Bosworth (@LoBosworth)
and blogger Liz Cherkasova (@LateAfternoon)
from Late Afternoon will share their first-hand experiences using
Periscope, a mobile app that streams live video broadcasts to followers
around the world. Through the app users can chat and comment live with
others watching the stream.

Following Lauren’s signature aesthetic of clean, polished and pretty,
the Runway capsule includes styles not yet seen from the LC Lauren
Conrad brand like high-waisted trousers, faux fur vests, novelty
outerwear, as well as cocktail dresses. Pieces are layered with soft,
frosted gray, rose gold metallics and dip-dyed hues of forest green and
sage, inspired by the mystery and enchantment of the forest. Sprinkled
with Victorian detailing to capture a youthful sense of sophistication,
the collection tells a story of a modern day fairytale. Lace, crochet,
florals, embellishment, tulle and sequins provide depth and personality
to the collection’s dresses, skirts, blouses, jumpsuits, jackets and
pants, while supple, pastel leather lends softness to the line’s
handbags.

“Lauren has created a collection of elegant, runworthy-worthy pieces
with thoughtful details that we are thrilled to share with our
customers,” said Michelle Gass, Kohl’s chief merchandising and customer
officer. “Even with the introduction of beautiful fabrics and intricate
detailing, the collection remains affordable for our savvy shopper.”

The LC Lauren Conrad Runway Collection includes apparel, shoes, jewelry
and sunglasses priced from $12 to $200 and handbags priced from $120 to
$300. Each item in the assortment is designed by Lauren Conrad for a
collection inspired by her style and will be available for a
limited-time in-store and online at Kohls.com.

Following the show, the full collection will be available at LCRunway.com
and Kohls.com.
Select styles available in Kohl’s stores on Thursday, September 10 with
new styles continuing to hit stores until December.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with 1,164
stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, the company offers amazing national
and exclusive brands, incredible savings and inspiring shopping
experiences in-store, online at Kohls.com
and via mobile devices. Committed to its communities, Kohl’s has raised
more than $274 million for children’s initiatives nationwide through its
Kohl’s Cares® cause merchandise program, which operates under Kohl’s
Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc.
For additional information about Kohl’s philanthropic and environmental
initiatives, visit www.Kohls.com/Cares.
For a list of store locations and information, or for the added
convenience of shopping online, visit www.Kohls.com.

Connect with Kohl’s:

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Cautionary Statement Regarding Forward-Looking Information

This press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995. Kohl’s
intends forward-looking terminology such as “believes,” “expects,”
“may,” “will,” “should,” “anticipates,” “plans,” or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl’s actual results
to differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to those described in Item 1A in Kohl’s Annual Report on Form 10-K,
which is expressly incorporated herein by reference, and other factors
as may periodically be described in Kohl’s filings with the SEC.

Contacts

Kohl’s
Desta Davis
Senior Manager, Public Relations
Ph:
262-703-3854
Email: Desta.Davis@Kohls.com