Metropia Austin and the Mobility Authority collaborate with the Trail
of Lights Foundation to help visitors plan their trip to the Trail
AUSTIN, Texas–(BUSINESS WIRE)–Metropia,
Inc., creators of the free mobile app system to alleviate traffic
congestion, and the Mobility Authority today announced their
collaboration with the Trail of Lights Foundation in order to help
visitors easily and effectively plan their trip to the beloved Austin
Trail of Lights festival.
Metropia’s holistic approach to alleviating traffic congestion will now
offer a customized option for traveling to this year’s Trail of Lights.
After opening the app, users will have the option of inputting “Trail of
Lights” into their destination field. After selecting their specific
destination of either the Trail of Lights shuttle lot or the pre-paid
parking lots, Metropia will calculate and present the best routes and
departure times to reach the Trail by your desired arrival time.
“Metropia is a great example of how the Mobility Authority brings
innovation to Austinites and Central Texans,” said Mike Heiligenstein,
executive director of the Mobility Authority. “With this special
collaboration with the Trail of Lights, Austinites will have a unique
opportunity to learn how planning ahead can better their commutes during
and beyond the holiday season.”
Metropia users will also have the opportunity to win free parking passes
for the parking area sponsored by the Mobility Authority and Metropia as
well as wristbands to the Trail of Lights festival by following Metropia
For more updates and contest info from Metropia and the Mobility
Authority, follow #MerryMobility.
“We are constantly looking for ways to improve the driving experiences
in our community,” said Mia Zmud, principal of Metropia Austin. “The
Trail of Lights is such a beloved tradition that the Mobility Authority
and Metropia truly cherish as a part of our city. We want to provide our
citizens with a stress-free option for traveling to and from their
Metropia launched in the Austin market with support from the Central
Texas Regional Mobility Authority earlier this year in order to provide
its mobile users with the most accurate and predictive traffic routing
across the greater Austin area.
Since their launch, Metropia has integrated with ATXFloods.com in order
to provide real-time updates to their users during dangerous weather
conditions, notifying users of road closures and low water crossings.
Since the beta test launch in September 2014, Metropia users have
collectively saved 220,937 lbs of C02 and planted 2,440 trees.
About Metropia, Inc.
Metropia’s mission is to make cities better places to live. Mobility
products currently include the Metropia App, the mobile app system that
incentivizes commuters to choose routes that help reduce and eliminate
traffic congestion; and Metropia Synergy, the behaviorally effective,
active demand management platform that achieves congestion mitigation
via social reward ecosystem. Metropia is supported by the Central Texas
Regional Mobility Authority. To learn more, visit www.metropia.com/Austin.
About The Mobility Authority
The Central Texas Regional Mobility Authority is a local, independent
government agency created in 2002 to improve the regional transportation
system in Travis and Williamson Counties. The Mobility Authority
implements innovative and sustainable transportation options to enhance
quality of life and economic vitality in Central Texas. The Mobility
Authority operates 183A Toll in Williamson County and 290 Toll (Manor
Expressway) in east Austin and is constructing Express Lanes on MoPac
Expressway. For more information about the Mobility Authority, visit www.MobilityAuthority.com.
About the Trail of Lights Foundation
The Trail of Lights Foundation is an independent nonprofit organization
dedicated to producing the Austin Trail of Lights as an authentically
Austin community celebration. The organization raises funds from
donations by individuals, families and the business community to produce
and ensure the long-term sustainability of Austin’s largest community
celebration. In 2012, the Trail of Lights was named one of the Top 10
lighting festivals in the country by USA Today. To learn more
Red Fan Communications
Emma Chase, 512-551-9253