Love Your Melon Donates $414,095 from Cyber Monday Sales to Find Cure for Cancer with Help from Facebook & Shopify

MINNEAPOLIS–(BUSINESS WIRE)–Love
Your Melon, an apparel brand that makes a meaningful impact in the
lives of children battling cancer, is excited to announce that its Cyber
Monday sales have generated more than $414,095 in funds to fight
pediatric cancer. With the help of Facebook
and Shopify,
Love Your Melon was able to leverage digitally-driven promotional and
sales platforms that led to the most successful day in the company’s
history. This $414,095 will be donated to Love Your Melon’s nonprofit
partners to aid in finding a cure for cancer.

As a part of the company’s Cyber Monday preparation, Love Your Melon ran
a total of 17 Facebook and Instagram advertising campaigns that resulted
in a total of more than 350 individual advertisements. Total capital
spent on Facebook and Instagram advertising for Cyber Monday 2016 totals
around $180,000 with a $815,329 return on investment. Love Your Melon’s
Cyber Monday advertising campaigns led to a click-through rate of 2.00%
on all advertisements throughout the day.

“Our product release approach is unique. As such, we are forced to look
at advertising from a different perspective. We analyzed our customer
segments and utilized Facebook’s audience creation tools to layer ads
across multiple ad sets for each of our 10 product releases on Cyber
Monday. On one of advertising’s most expensive days of the year, we were
able to create a unique strategy with Facebook and Shopify as our
partners. Our ability to increase product sales through advertising will
impact thousands of children battling cancer in America,” said Zachary
Quinn, Love Your Melon CEO and Co-Founder of Love Your Melon.

With Shopify as a digital purchasing partner, Love Your Melon processed
nearly 51,888 orders on Cyber Monday 2016 through the company’s website.
On Friday, December 2, Love Your Melon will partner with Shopify’s
newest online sales app, Frenzy,
which helps consumers purchases items that are part of exclusive
product releases. Love Your Melon is one of the first national consumer
brands working with Shopify’s Frenzy app, which launched in time
for this year’s Black Friday.

To join the Love Your Melon story, visit www.loveyourmelon.com.

ABOUT LOVE YOUR MELON
Love Your Melon is an apparel brand on
a mission to instill hope and create smiles on the faces of children
battling cancer. Zachary Quinn and Brian Keller founded the company on
Oct. 22, 2012 while the two were sophomores in college. To date, over
85,000 hats have been donated and more than $1,200,000 million has been
donated to fund cancer research initiatives as a part of Love Your
Melon’s mission. For every sale on loveyourmelon.com,
50% of profit will be donated to Love Your Melon’s nonprofit partners in
the fight against pediatric cancer. More information on Love Your Melon
can be found at www.loveyourmelon.com.
Follow Love Your Melon on Facebook, Instagram and Twitter.

Contacts

For Love Your Melon:
Keegan Shoutz, 612-333-1723
Lola
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