TORONTO–(BUSINESS WIRE)–Lucova Inc. has partnered with major food service providers in the
market, to help campuses across North America deliver a mobile friendly
dining experience for students. Through Lucova
Campus, a Bluetooth powered mobile application and marketing
platform, specifically designed for the higher education segment,
students benefit from speed, convenience and personalization all under
The end user component of the platform is a white label app (customized
for each campus), available for both iOS and Android, which allows
students to store their meal or payment cards, make purchases with their
phones in a hands free manner and receive special offers and discounts.
The latest addition to the solution is mobile ordering whereby students
can order and pay ahead for their meals, helping them skip the line and
enjoy a convenient food buying experience.
Even more important than the transaction, food service staff are
equipped with information at their console, such as a student’s face and
name, enabling them to have personal interactions with students,
creating a truly “home away from home” experience. This also serves as
an identity verification tool, so that the right food order is given to
“Students are early adopters of technology, especially when it makes
their lives easier,” explains Ara Ehamparam, Director of Business
Development at Lucova. “We believe when technology is used in a way
where it is hidden, but facilitates interactive, human experiences, this
will keep students engaged and left with a memorable experience.”
The Lucova Campus platform is completed with intelligent data analytics
for food service providers, giving them the ability to initiate
real-time marketing campaigns, understand students’ purchasing behaviour
and improve their offerings. Ehamparam adds “the end goal is to help
campuses drive a better student experience starting with food services
leading to improved student retention.”
Lucova Campus’ mobile order and pay solution is now live at Missouri
Valley College and Hannibal-LaGrange University, in partnership with
Fresh Ideas Food Service Management, with plans to quickly expand.
About Lucova Inc.
Lucova’s proprietary Bluetooth technology helps medium and large
businesses, looking to optimize their in-store experience, become mobile
ready quickly. They offer a comprehensive suite of white label products
ranging from hands free mobile payments, mobile ordering, loyalty and
rewards and real-time customer insights. More at Lucova.com.
Director of Marketing