LumenLab Launches “Rememory Stories” Platform
Free platform that captures family histories
SINGAPORE–(BUSINESS WIRE)–LumenLab, the Singapore-based innovation centre for global life insurer
MetLife, Inc. (NYSE: MET), today announced the launch of Rememory
Stories, a free platform that allows users to capture and share their
family history. The interactive platform is free to use online and on
mobile devices and is designed to make it fun and easy to uncover,
record, and share family histories.
“Her eyes would light up as she began to recount her stories. It meant a
lot to her that I had asked her to share these memories. I cherished
getting to know my mother in a whole new way.”
Sharlene, not her real name, is 45 years old and has lived overseas for
the past 10 years. Having recently returned to Singapore, she is keen to
reconnect with her family. In particular, she wants to spend the time
she has left with her aging mother in a meaningful way. She is using a
new storytelling platform, Rememory Stories, which aims to help people
capture their family stories before they are permanently lost.
The platform was recently short-listed at Aging Asia’s “Asia Pacific
Eldercare Innovation Awards” for the Best Wellness Programme – Community
award. Zia Zaman, Chief Executive Officer of LumenLab and Chief
Innovation Officer of MetLife Asia, explains: “Aging well is not only
about maintaining physical health, but also staying emotionally
healthy.” In line with this, LumenLab developed Rememory Stories to help
enhance inter-generational connectedness and help address the growing
problems of loneliness, boredom and social isolation among the elderly
in Asia. “Rememory Stories works because it engages the elderly and
creates tangible shared output – the family narrative”.
Yan Ling Chua, 30, tried the platform together with her 61-year old
mother: “It was heartwarming to see that ‘aha’ moment when my mother
remembered the details of what she wore to a National Day Parade as a
performer, some 50 years ago. I learned things about her that wouldn’t
ordinarily come up in conversation.”
For more information on the platform, please visit www.rememorystories.com
About LumenLab
LumenLab seeks to go beyond today’s industry, to begin with a deep
understanding of people’s lives and lifestyles, and rewrite the role of
insurance for Asians in the 21st century. Lumen, a measure of light,
symbolises our commitment to illuminating a new path for solving the
problems that the people of Asia face today. Through our focus on
building new business models grounded in technology and data, we aim to
help people achieve richer and more fulfilling lives. To learn more
about LumenLab, please visit www.lumenlab.sg.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates
(“MetLife”), is one of the largest life insurance companies in the
world. Founded in 1868, MetLife is a global provider of life insurance,
annuities, employee benefits and asset management. Serving approximately
100 million customers, MetLife has operations in nearly 50 countries and
holds leading market positions in the United States, Japan, Latin
America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
Contacts
MetLife Asia Limited
Ashia Razzaq, Head, Business Communications, Asia
ashia.razzaq@metlife.com
