Lumina Media™ Appoints New Vice President of Events, Rania Leite

Event strategist to lead company’s event portfolio, including
signature BarkWorld event

IRVINE, Calif.–(BUSINESS WIRE)–Lumina Media™, a leading media company that connects brands with
passionate audiences of enthusiasts by providing iconic content across
all platforms, today announced that it has appointed Rania Leite as the
company’s new vice president of events.


In this new position, Leite will be responsible for leading the
company’s recognized events business, including BarkWorld, its leading
marketing and digital event and experience for animal-centric social
media influencers and creators taking place October 12-16, 2016, at the
Loews Hotel in Atlanta.

“This appointment represents the next chapter in our ongoing commitment
and investment in growing our events strategy and business,” said Lumina
Media chief executive officer, Keith Walter. “We’re confident that Rania
will play a pivotal role in extending the company’s events’ footprint
and further establishing Lumina Media as an industry leader focused on
animal-centric events.”

Leite joins the team with more than 15 years of experience in strategic
event management and marketing, most recently leading events and
sponsorships for IHOP and Applebee’s. Leite also led sales relations and
event planning for Lieberman Research Worldwide, a custom market
research consultancy.

“We are thrilled to have Rania join the team,” said Lumina Media chief
digital and events officer, Jennifer Black-Glover. “She has already made
a significant impact on our business by taking our BarkWorld agenda to
the next level with more educational and engaging content. Her breadth
of experience, strategic insight and knowledge of building world class
events will be extremely valuable as we grow our events portfolio.”

Leite earned a Bachelor of Science degree in Business Administration
from the University of Southern California’s Marshall School of Business.

Since 2010, BarkWorld has connected top consumer brands with some of the
most influential bloggers and social media personalities in the
industry, while providing these sponsors the opportunity to maximize
their marketing efforts and boost brand awareness through engagement
with these key social influencers.

BarkWorld is the world’s largest gathering of animal content creators
across social media, video, photos, and the web. The 2015 conference
empowered over 400 of the animal community’s largest social media
influencers and brands to connect and inspire each other.

Sponsors for BarkWorld this year include:

  • WhyDoesMyDog.com
  • Lucy Pet Products
  • Pet Safe
  • Precious Cat
  • Sleepypod
  • Izea
  • Tomlyn

About BarkWorld

BarkWorld is the world’s largest gathering of animal content creators
across social media and the Web. Founded in 2009, it’s the only
marketing and digital event and experience focused on animal-centric
social media influencers, creators and businesses. BarkWorld’s mission
is to align the social pet community with leading technology and
lifestyle communities, deliver authentic engagement between influencers
and brands and provide a face-to-face forum for these conversations. The
event drives impact by engaging, educating, and inspiring influencers,
brands and the community. For more information, visit www.BarkWorldExpo.com.

About Lumina Media

Lumina Media is a leading media company that connects brands with
passionate audiences of enthusiasts by providing iconic content across
all platforms. With extensive reach and experience, the company’s media
engages, informs and inspires, while its platforms ensure the right
media is delivered whenever, however and wherever audiences want it.
Founded in 2013, Lumina Media is headquartered in Irvine, Calif. For
more information, visit www.luminamedia.com.

Contacts

Lumina Media
Cameron Triebwasser, 949.679.1619
ctriebwasser@luminamedia.com