Macy’s Is Passionate for Pink This October
Macy’s stores and macys.com support the fight against breast cancer
with pink product from the Ralph Lauren Pink Pony line and many more
beloved brands
NEW YORK–(BUSINESS WIRE)–This October, Macy’s will put the power of pink to work through an
inspirational and fashionable campaign that draws attention, heightens
awareness and raises funds in the fight against breast cancer. With
in-store and online destinations, Macy’s elevates the fundraising focus
on a disease that affects not only women, but the family and friends
that surround them. Pink prevails in-store with commemorative and
exclusive product from fashion and cosmetics to home merchandise, and
Pink Pony apparel and accessories, as well as a limited-edition Pink
Pony Pin. With a plentitude of pink, Macy’s celebrates Breast Cancer
Awareness Month with style, strength and steadfast support.
“Macy’s commitment to furthering awareness and prevention for a cause
like breast cancer that has affected so many within our communities, is
incredibly inspiring and strong,” said Martine Reardon, chief marketing
officer for Macy’s. “Our passion for charitable initiatives is even more
impactful with the support of our customers, employees and partners,
such as Ralph Lauren, who come together to make a difference. By
creating dedicated touch points within our stores and on macys.com with
our Pink Shop, customers who are just as committed to the cause as we
are have a place to shop and do good fashionably.”
For the third year, Macy’s has joined forces with the Pink Pony Fund,
The Polo Ralph Lauren Foundation’s initiative in the fight against
cancer, by offering a special collection of items that transform Polo
Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations
across the country and at macys.com/pink. The Shop will be comprised of
tees, tanks, long-sleeve fleece, sweatpants, knits, leggings, polos,
vests and windbreakers for him and her. Newly added items for this year
include the Pink Pony limited-edition fragrances of Ralph Lauren Romance
and Midnight Romance of which 15 percent of the retail sales price* will
be donated to the Pink Pony Fund during October 2015, with a minimum
guaranteed donation of $100,000. Twenty-five percent** of the purchase
price of all Pink Pony apparel and accessories sold by Macy’s in the
United States will benefit the Pink Pony Fund for causes devoted to
cancer awareness, education and research. In addition, from Oct. 1-18,
Macy’s customers who show their support by purchasing the
limited-edition, commemorative Pink Pony Pin for $5 ($4 of which
benefits the Pink Pony Fund, with 25 percent of the donated amount to
support breast cancer-related causes***) will receive a special discount
up to 20 percent on a wide assortment of merchandise at all full-line
Macy’s stores nationwide (with applied exclusions). Since the launch of
this exclusive partnership in 2013, sales of Pink Pony products at
Macy’s have raised more than $4 million for the cause.
The pink spotlight grows stronger with macys.com’s very own,
specially-curated Pink Shop for the cause. Select Macy’s stores and macys.com/pink
will offer a curated collection of incredible fashion and home brands
including Coach, Carolee, Guess, KitchenAid, Waterford, Ideology and
Style & Co., each donating a portion of the sale of special pink
merchandise to various organizations, such as the Breast Cancer Research
Foundation. Shoppers can even freshen up their beauty routine with finds
from the industry’s most sought after cosmetic and fragrance brands such
as Clinique, Bobbie Brown, Estee Lauder, Origins, Aramis,
Tweezerman, L’Oréal, Givenchy, Conair and Chi. Beginning Sept. 28,
customers can find the complete assortment of passionately pink items
that support the cause by visiting Macy’s Pink Shop online.
According to the American Cancer Society, more than 200,000 new cases of
invasive breast cancer (Stages I-IV) are diagnosed among women in the
United States in a year, resulting in approximately 40,000 deaths.
Breast cancer is the second leading cause of cancer death in women,
after lung cancer. Through various partnerships and joint efforts,
Macy’s maintains a steadfast dedication to finding a cure. This year’s
program is targeted to reaching customers in every aspect of their lives.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 800
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California — are known internationally and leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers and employees, Macy’s helps strengthen
communities by supporting local and national charities giving more than
$70 million each year to help make a difference in the lives of our
customers.
*Ralph Lauren Fragrances will donate to the Pink Pony Fund of The Polo
Ralph Lauren Foundation 100 percent of the profits equal to
approximately 15 percent of the retail sales price for each Ralph Lauren
Romance Pink Pony Limited Edition and Ralph Lauren Midnight Romance Pink
Pony Limited Edition purchased in the 50 United States, Puerto Rico or
the District of Columbia through authorized distributors from Oct. 1,
2015 to Oct. 31, 2015, with a minimum guaranteed donation of $100,000
from the sale of these products. No portion of the purchase price is
tax-deductible.
**From Sept. 15, 2015-Jan. 31, 2016, Ralph Lauren Corporation will
donate to the Pink Pony Fund of The Polo Ralph Lauren Foundation 25
percent of the retail sales price of all Pink Pony apparel and
accessories sold at Macy’s stores in the United States, Puerto Rico and
Guam, and on macys.com.
***From Sept. 15, 2015-Jan. 31, 2016, Macy’s will donate to the Pink
Pony Fund of The Polo Ralph Lauren Foundation $4 from the retail sales
price of each Pink Pony Lapel Pin sold at Macy’s stores in the United
States, Puerto Rico and Guam. Of the $4 donated, the Pink Pony Fund will
make a grant of approximately $1 to breast cancer-related charitable
causes.
Contacts
Macy’s
Elina Kazan, 646-429-7448
Elina.Kazan@macys.com
or
Marissa
Nicolaescu, 646-429-5232
marissa.nicolaescu@macys.com
