Macy’s Kicks Off Ninth Annual Believe Campaign, Benefitting Long-Standing Charity Partner, Make-A-Wish®

This season, Macy’s and Make-A-Wish celebrate $100 million raised
over 13 years

NEW YORK–(BUSINESS WIRE)–Macy’s ninth annual Believe campaign launches this week with the return
of its cherished letter writing program to benefit Make-A-Wish. From the
beginning of November through Dec. 24, customers can visit their local
Macy’s store to drop their letters to Santa into the big red letterboxes
or send online at For each letter collected in-store
and online, Macy’s will donate $1, up to $1 million, to Make-A-Wish, the
national organization that grants the wishes of children with
life-threatening medical conditions. In addition to letter writing, this
year’s campaign will bring back the beloved National Believe Day on Dec.

The season also marks a major milestone, as Macy’s will celebrate $100
million in total giving to Make-A-Wish since 2003, with nearly $13
million donated through the Believe campaign. That represents nearly
three wishes granted every day for the past 13 years, and more than 2.4
million people impacted in total by wishes that Macy’s has helped to
grant, including wish kids and their families, volunteers, community
groups, nurses, doctors and more.

“This is an incredibly important milestone for any organization, and we
are proud to be celebrating it with Make-A-Wish as part of this year’s
Believe campaign,” said Holly Thomas, group vice president of Cause
Marketing for Macy’s. “Our program has touched the lives of our
customers, employees, and most importantly, the lives of wish kids and
their families across the country. We hope to provide even more support
to Make-A-Wish this holiday season through our letter writing campaign,
so they can continue their mission and meet the growing need of wishes
across the country.”

“We are honored and humbled by our friends at Macy’s and their customers
who have raised an incredible $100 million to help grant life-changing
wishes to children with serious illnesses,” said David Williams, chief
executive officer for Make-A-Wish America. “But our work is not done.
Each year, nearly 27,000 children are diagnosed with a life-threatening
medical condition. Make-A-Wish aims to grant the wish of every eligible
child, so that they can experience the joy of a wish come true.”

Virginia’s Story

Nearly 120 years ago, 8-year-old Virginia O’Hanlon wrote a letter to the
New York Sun newspaper, asking if there really was a Santa Claus. Editor
Francis P. Church penned the heartwarming response that famously began,
“Yes, Virginia, there is a Santa Claus. He exists as certainly as love
and generosity and devotion exist …” which became one of the most
celebrated newspaper editorials in history. Inspired by the true story
of Virginia, the Believe campaign encourages acts of kindness and
goodwill during the holidays, celebrating the season of giving through
the time-honored tradition of letter writing.

National Believe Day

The eighth annual National Believe Day will take place on Friday, Dec.
9. A day dedicated to celebrating wish kids around the country, Macy’s
and Make-A-Wish will continue the tradition of “Wishes Across America,”
and fans of the “Yes, Virginia” animated film can view the beloved
holiday program online at The award-winning,
half-hour holiday special features former wish child Taylor Hay, who had
her wish granted when her voice was captured for one of the film’s
characters, alongside an all-star cast including Neil Patrick Harris,
Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title

Believe Merchandise Benefitting Make-A-Wish

Along with writing letters to Santa, customers can give back to
Make-A-Wish by purchasing gifts that give back, including the “Yes,
Virginia” illustrated storybook and animated special DVD, available at
Macy’s stores and on Ten percent of the purchase price of
each book and DVD sold at Macy’s will be donated to Make-A-Wish from now
through Dec. 31.

To learn more about Macy’s Believe campaign, visit
For additional media materials, including images and b-roll, visit

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at 734 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, and Dadeland in Miami and South
Coast Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy’s helps strengthen communities by supporting local and national
charities giving more than $69 million each year to help make a
difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical
conditions to enrich the human experience with hope, strength and joy.
According to a 2011 U.S. study of wish impact, most health professionals
surveyed believe a wish-come-true has positive impacts on the health of
children. Kids say wishes give them renewed strength to fight their
illness, and their parents say these experiences help strengthen the
entire family. Headquartered in Phoenix, Make-A-Wish is one of the
world’s leading children’s charities, serving children in every
community in the United States and its territories. With the help of
generous donors and more than 28,000 volunteers, Make-A-Wish grants a
wish somewhere in the country every 35 minutes. It has granted more than
270,000 wishes since its inception in 1980; more than 14,800 in 2015
alone. Visit Make-A-Wish at
to learn more.


Macy’s Media Relations
Julie Strider Fukami, 646-429-5213
Davis, 646-429-7470