Macy’s Raises $3.5 Million Through “Shop For A Cause”

Macy’s helps March of Dimes® and thousands
of local charities raise funds through annual shopping event

MIAMI–(BUSINESS WIRE)–In support of March of Dimes and more than 4,000 charities nationwide,
Macy’s raised more than $3.5 million through its annual “Shop For A
Cause” campaign, which took place on Saturday, August 29. Volunteers at
Macy’s stores and those from participating organizations contributed to
the program’s success and worked together to drive funds across the

“The Shop For A Cause program is one of our biggest fundraising events
of the year and a great way for our stores to connect in our
communities,” said Martine Reardon, Macy’s chief marketing officer. “Our
associates and customers are making a difference locally and nationally
through this campaign, which truly embodies the magic of Macy’s. It’s an
honor to be able to raise funds and give back to so many worthy causes
this year.”

Now in its 10th year, Shop For A Cause is a unique,
one-day-only shopping event created to support local and national
charities’ fundraising efforts. Macy’s designated March of Dimes, the
leading nonprofit organization in support of pregnancy and baby health,
as its national beneficiary of all proceeds of sales of Shop For A Cause
savings passes in Macy’s stores and on

“Thanks to Macy’s and their customers for giving every baby born in the
United States a fighting chance by raising millions of dollars through
Shop For A Cause,” said Dr. Jennifer L. Howse, president of the March of
Dimes. “Over the past five years, nearly $15 million has been raised to
help support local community-based programs that give moms the
information they need to have full-term pregnancies and healthy babies.
We’re proud to report that last year with the help of Macy’s Shop For A
Cause, March of Dimes chapters were able to award 554 grants totaling
more than $5.1 million and reaching nearly 1 million women to help
improve the health of their babies.”

In addition to the March of Dimes, more than 4,000 local charities
signed up to participate in the event this year. By giving $5 to their
favorite local cause, customers were able to support a cause meaningful
to them and receive the savings pass to enjoy special discounts at

For more information about this year’s program, visit

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 775
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores including Herald
Square in New York City, Union Square in San Francisco, State Street in
Chicago, Dadeland in Miami and South Coast Plaza in southern California
are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective
support of customers and employees, Macy’s helps strengthen communities
by supporting local and national charities giving more than $69 million
each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online
pressroom at

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy
and baby health. With chapters nationwide and its premier event, March
for Babies®, the March of Dimes works to improve the health of babies by
preventing birth defects, premature birth and infant mortality. For the
latest resources and information, visit or


Macy’s Media Relations
Melissa Goff, 305-577-2171