Make Your Mark in EA SPORTS FIFA 17 Available Now Worldwide

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A Record 8.8 Million Fans Played the Pre-Season Demo Over the Course
of 10 Days on Console and PC

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today Electronic
Arts Inc.
(NASDAQ: EA) launched its most anticipated sports game to
date, EA SPORTS™ FIFA 17 on Origin™
for PC
, Xbox One, PlayStation®4, Xbox 360, and PlayStation®3. For
the first time, FIFA 17 is powered by Frostbite™*,
one of the industry’s leading game engines. Frostbite delivers
authentic, true-to-life action, takes players to new football worlds,
and introduces fans to characters full of depth and emotion. Also new
this year is FIFA 17 The
Journey
*, where fans can experience their story on and off the pitch
as Alex Hunter, the Premier League’s next rising star. UPROXX
calls The Journey, “The most compelling feature FIFA has included
in years,” while Game
Informer
concludes, “FIFA 17 has something for everyone.”


“This is truly a special year for FIFA,” said David Rutter, GM
and Executive Producer of FIFA 17. “We’re delivering a brand-new
engine for FIFA, a brand-new mode, and so much more. It’s
incredible all the things the team were able to include in this year’s
edition, we’ve seen a record-setting pre-season in the FIFA 17 demo,
and we’re ready for our fans to get out on the pitch and experience it
for themselves.”

This year is also the biggest season yet for FIFA Ultimate Team™,
introducing new Squad Building Challenges and a new way to compete via
FUT Champions*. Squad Building Challenges ask fans to complete special
themed challenges such as teams composed of players from the same nation
or league. Completing squads will reward players with in-game rewards,
and additional challenges will be added throughout the season.

FUT Champions allow players to compete for a chance to qualify in the
Weekend League, as well as monthly leaderboards**. Higher placement
leads to bigger in-game rewards, and consistent eligible top-performers
may have the opportunity to compete*** in the FIFA Interactive World Cup
and the EA SPORTS FIFA 17 Ultimate Team Championship Series****.

In gameplay, FIFA 17 delivers complete innovation in the way
players think and move, physically interact with opponents and execute
in attack. Significant new gameplay features including Set Piece
Rewrite, Physical Play Overhaul, and Active Intelligence System will put
fans in complete control to own every moment on the pitch. Fans can
learn more about new
gameplay features of FIFA 17
by visiting FIFA 17’s
website, and becoming an EA SPORTS FIFA Insider (http://easports.com/fifa).
Fans can also join the EA SPORTS FIFA community on http://www.facebook.com/easportsfifa
and follow us on Twitter
@easportsfifa
and Instagram.
The game is rated E for Everyone by the ESRB.

For FIFA 17 assets visit: info.ea.com.

FIFA 17 is developed by EA Vancouver and EA Romania and is
available now worldwide on Origin™
for PC
, Xbox One, PlayStation 4, Xbox 360 and PlayStation 3.

*FROSTBITE GAME ENGINE TECHNOLOGY, THE JOURNEY AND FUT CHAMPIONS ARE
AVAILABLE ON XBOX ONE, PLAYSTATION 4 AND PC PLATFORM VERSIONS ONLY.
**INTERNET
CONNECTION AND EA ACCOUNT REQUIRED TO PLAY. MUST BE 13+ TO CREATE AN
ACCOUNT.
***QUALIFICATION FOR THE EA SPORTS FIFA ULTIMATE TEAM
CHAMPIONSHIP SERIES AND FIFA INTERACTIVE WORLD CUP IS ONLY AVAILABLE TO
ELIGIBLE PLAYERS ON XBOX ONE AND PLAYSTATION 4. NO OTHER PLATFORMS AND
CONSOLES ARE SUPPORTED FOR QUALIFICATION
****RESIDENCE IN ELIGIBLE
COUNTRIES REQUIRED. FINAL TERMS AND STRUCTURE SUBJECT TO CHANGE.

EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball,
Rory McIlroy PGA TOUR® golf, and EA SPORTS
UFC
®.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, Origin, Frostbite, The Sims, Dragon Age, Plants vs.
Zombies, Ultimate Team and Battlefield are trademarks of Electronic Arts
Inc. and its subsidiaries. John Madden, NFL, PGA TOUR, NHL, NBA, UFC and
FIFA are the property of their respective owners and used with
permission.

Contacts

Electronic Arts Inc.
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Brad
Hilderbrand, 407-386-4246
Senior Publicist
bhilderbrand@ea.com