Maker Studios Creators #GoRogue to Kick off Global Fan Contest

Star Wars fans invited to share video shorts celebrating “Rogue
One: A Star Wars Story”

“Rogue One: A Star Wars Story” Products Now Available Worldwide

GLENDALE, Calif.–(BUSINESS WIRE)–Creators from across the Maker
Studios network joined forces today to celebrate the launch of the
new “Rogue One: A Star Wars Story” product line and officially
kick off a global fan content contest. Beginning today, creators across
gaming, lifestyle, comedy and family channels will post #GoRogue videos
calling for Star Wars fans to get creative and share their own
‘Rogue Stories’ as part of the fan contest celebrating the much
anticipated new movie.

“Fans play a special part in Star Wars storytelling, posting
thousands of videos online every day. This contest is a tribute to all
the creativity and passion that fuels Star Wars fandom across
generations,” said Jimmy Pitaro, Chairman, Disney Consumer Products and
Interactive Media.

Starting today, eligible fans can enter the contest by uploading their
short video stories or skits set in a galaxy far, far away. A panel of
judges, including “Rogue One: A Star Wars Story” director Gareth
Edwards, will choose the winning video. Winners will be invited to an
advance screening of “Rogue One” at Lucasfilm in San Francisco to see
their story on the big screen.

Teen and adult fans can find out more and enter the Go Rogue contest at StarWars.com/GoRogue.
In the U.S. and parts of Canada, kids ages 8-12 can participate at Disney.com/MyRogueStory,
where they also will find a video tutorial and tips to create their own
stories.

More than a dozen Maker Studios creators, with a collective reach of
35M+ followers and 360M+ monthly YouTube views, will upload #GoRogue
videos including: an adventure through Action Movie Kid’s bedroom
where toys come to life, an imaginative unboxing with Chris Pirillo
and other Star Wars super fans, and a ‘rogue’ family tale with MyFroggyStuff—all
available now.

“As a Star Wars super fan, it’s a huge honor to be part of an initiative
that celebrates fandom in a truly creative and unique way,”
said Chris Pirillo, a creator from the Maker Studios network. “I’m
thrilled to participate in this amazing program, to ‘go rogue’ and make
my own place in the galaxy with other super fans.”

The Star Wars fan universe is full of content creators, and there
is a huge appetite for what they produce – equivalent to everyone in the
world having viewed at least two fan-created Star Wars videos in
the past year¹.

Some of the participating Maker Studios creators from around the globe
include:

• Action Movie Kid
• Blame Society
• BrickQueen & BrickTitan
• CharismaStar
• Chris Pirillo
• EvanTubeHD
• FreeDadVideos
• KidCity
• KidToyTesters
• Konas2002
• Luzu
• MyFroggyStuff
• Novelas
• Strawburry17
• ToyCollectorFun
• Working with Lemons

For further inspiration, entrants can view the Go Rogue series of
fan-made animated shorts on the Star Wars YouTube
channel, created in collaboration with creative network Tongal,
to reveal the new line of “Rogue One” toys throughout the past month. To
date, the series has garnered more than 10M views from fans around the
world.

The new “Rogue One: A Star Wars Story” product line is available
beginning today at retailers globally, including mass retailers, Disney
Store locations and disneystore.com.

Join the global #GoRogue conversation on social.

Tongal’s creative network includes 120,000 writers, directors and
animators across 150 countries. For more information, go to www.tongal.com.

About Disney Consumer Products and Interactive
Media

Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps, books and console games. DCPI comprises two
main lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams of
app and game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and technologists who
inspire imaginations around the world.

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production,
the company’s activities include visual effects and audio
post-production, cutting-edge digital animation, interactive
entertainment software, and the management of the global merchandising
activities for its entertainment properties including the legendary
STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.

About “Rogue One: A Star Wars Story”

From Lucasfilm comes the first of the Star Wars standalone
films, “Rogue One: A Star Wars Story,” an
all-new epic adventure. In a time of conflict, a group of unlikely
heroes band together on a mission to steal the plans to the Death Star,
the Empire’s ultimate weapon of destruction. This key event in the Star
Wars timeline brings together ordinary people who choose to do
extraordinary things, and in doing so, become part of something greater
than themselves.

“Rogue One: A Star Wars Story” is directed by Gareth Edwards and
stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads
Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker.
Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with
John Knoll and Jason McGatlin serving as executive producers. “Rogue
One: A Star Wars Story” opens in U.S. theaters on December 16,
2016.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

Go Rogue Contest

NO PURCHASE NECESSARY. Enter contest between 9/30/16 at
12:00 p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal residents of
the 50 U.S. & D.C., Canada (excluding Quebec), Australia and New Zealand
who are 13+ at time of entry. Limit 1 entry per person. There are 3
Grand Prizes available to be won (ARV: US $7,000 each). GRAND
PRIZE WINNERS MUST TRAVEL ON OR ABOUT DECEMBER 12, 2016. Visit www.StarWars.com for
Official Rules including details on how to enter, eligibility
requirements, prize description and limitations. Void in Quebec and
where prohibited. Sponsor: Disney Online, 500 South Buena Vista Street,
Burbank, CA 91521-7667.

My Rogue Story Contest

NO PURCHASE NECESSARY. Enter contest between 9/30/16 at 12:00
p.m. PT and 10/21/16 at 11:59 p.m. PT. Open to legal residents of the 50
U.S. & D.C., Canada (excluding Quebec) between the ages of 8-12 at time
of entry. Limit 1 entry per person. GRAND PRIZE WINNER MUST TRAVEL ON
OR ABOUT DECEMBER 12, 2016. Visit www.Disney.com
for Official Rules including details on how to enter, eligibility
requirements, prize description and limitations. Void in Quebec and
where prohibited. Sponsor: Disney Online, 500 South Buena Vista Street,
Burbank, CA 91521-7667.

¹ ZEFR online content report, August 2016

Contacts

Disney Consumer Products
Joss Hastings
joss.hastings@disney.com
or
Lauren
B. Purnell
lauren.b.purnell@disney.com