Media Advisory: Tide Brings Laundry Service Relief to Evacuees Affected by Fort McMurray Fires

LEDUC, Alberta–(BUSINESS WIRE)–

WHO:

 

Services available to all families or individuals who have been
displaced from their homes and emergency services workers who are
in need of laundry services in the wake of the Fort McMurray fires.

 

WHAT:

Beginning Saturday, May 14th, Tide will be working to
assist those currently displaced by the Fort McMurray fires. The
Tide Loads of Hope services will allow those displaced from Fort
McMurray and workers to drop off their laundry to be washed,
dried and folded, free of charge
. The services will be free to
all evacuees, responders and their families.

 

Tide will be partnering with Days Inn Hotel (5705 50 Street,
Leduc, Alberta
) to offer free washes at the adjacent
laundromat and detergent on Saturday, May 14th from 8:30 a.m. –
6:30 p.m., through to Friday, May 20th from 8:30 a.m. – 6:30 p.m
.
Because of infrastructure limitations, we ask that only essential
items be washed and no bedding, jackets, or other large pieces
will be accepted. The current limit is two loads per family, for
service updates follow us on Twitter @Tide and visit
Facebook.com/Tide.

 
Tide Loads of Hope was created in 2005 to provide much needed free
laundry services to families affected by Hurricane Katrina. Inspired
by the resilience and spirit of the people of New Orleans, Tide was
driven to expand the Loads of Hope program and has since helped
families across Canada and the US affected by disaster. The Loads of
Hope laundry program came to Canada for the first time in June 2013
following the Alberta floods. Collectively, Tide has washed more
than 60,000 loads for more than 40,000 families impacted by
disasters since the program launched.
 

WHY:

The recent wild fires have devastated Fort McMurray and have
forced many residents from their homes, leaving them without basic
needs and resources. P&G has a history of giving back to the
communities where we live and work, and we wanted to provide the
comforts of home to those who need it most. These services are
free and available to people affected by the disaster and the
volunteers that are helping to respond.

 

WHERE / WHEN:

 

Tide will be partnering with Days Inn Hotel (5705 50 Street,
Leduc, Alberta
) to offer free washes at the adjacent
laundromat and detergent on Saturday, May 14th from 8:30 a.m. –
6:30 p.m., through to Friday, May 20th from 8:30 a.m. – 6:30 p.m
.
Because of infrastructure limitations, we ask that only essential
items be washed and no bedding, jackets, or other large pieces
will be accepted. The current limit is two loads per family, for
service updates follow us on Twitter @Tide and visit
Facebook.com/Tide.

 

For updates on Tide Loads of Hope follow us on Twitter @Tide and
visit Facebook.com/Tide. We expect to stay on location for about 7
days or, until the immediate needs of the local population are
met. We’ll provide 24 hours’ notice before we discontinue services
and leave the area.

 


Contacts

P&G Canada
Corinne Durieu, 416-543-6278
durieu.c@pg.com
or
Porter
Novelli for Tide
Jon Koidis, 416-568-0977
jon.koidis@porternovelli.com
or
Porter
Novelli for Tide
Melissa Arnold, 416-894-2466
melissa.arnold@porternovelli.com