MetLife Hong Kong Promotes Hereditary Cancer Awareness with Sponsorship of Pink Heels Race 2016
MetLife Hong Kong and the Hong Kong Hereditary Breast Cancer Family
Registry partner to raise cancer awareness and genetic testing
HONG KONG–(BUSINESS WIRE)–MetLife Hong Kong*, a wholly-owned subsidiary of MetLife, Inc., the #1
U.S. life insurer^, is the Prestigious Sponsor of the Hong Kong
Hereditary Breast Cancer Family Registry’s sixth annual Pink Heels Race
2016.
MetLife Hong Kong’s sponsorship of the Pink Heels Race 2016 aims to
promote hereditary cancer awareness, which reflects its core mission to
help Hong Kong people navigate towards better health and wealth. This
ethos underpins MetLife Hong Kong’s business strategy, from its product
development focus to raising awareness of different diseases through
corporate social responsibility initiatives.
“Promoting the importance of health and wellness is fundamental to
MetLife Hong Kong’s brand values,” said Ms. Sunshine Farzan, Vice
President, Head of Marketing and Communications of MetLife Hong Kong.
“Our partnership with the Hong Kong Hereditary Breast Cancer Family
Registry exemplifies our commitment to helping the people of Hong Kong
navigate to better health and protect their wellbeing. Alongside the
Hong Kong Hereditary Breast Cancer Family Registry, we hope to raise
awareness of hereditary cancer and promote the importance of early
detection of such diseases through screening and regular
self-examination.”
“We would like to express our sincere thanks to MetLife Hong Kong for
their invaluable support of Pink Heels Race 2016. MetLife Hong Kong’s
contribution will play a vital role in helping Hong Kong Hereditary
Breast Cancer Family Registry promote awareness of hereditary breast,
ovarian and prostate cancers caused by BRCA gene mutation. The funds
raised through the event will be used to finance the underserved high
risk families to access free genetic testing, counseling services and
preventative measures, and to support clinical research to reduce the
incidence of hereditary cancers in the Hong Kong community,” remarked
Dr. Ava Kwong, Chairman of Hong Kong Hereditary Breast Cancer Family
Registry.
The event was held at the Stanley Plaza and on Stanley Main Street
yesterday and it attracted more than 400 participants who accessorized
in pink in support of the cause. The Pink Heels Race 2016 featured
interactive charity booths to engage the attendees and share knowledge
about hereditary cancers and the importance of genetic testing. In
addition to sponsoring the event, MetLife Hong Kong had over 75
employees onsite to participate in the pink heels races.
The Pink Heels Race is an annual charitable event organized by Hong Kong
Hereditary Breast Cancer Family Registry. The Race aims to promote
awareness of hereditary breast, ovarian and prostate cancers caused by
BRCA gene mutation and raise funds for disadvantaged families that
require support.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates
(“MetLife”), is one of the largest life insurance companies in the
world. Founded in 1868, MetLife is a global provider of life insurance,
annuities, employee benefits and asset management. Serving approximately
100 million customers, MetLife has operations in nearly 50 countries and
holds leading market positions in the United States, Japan, Latin
America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.
* MetLife Limited and Metropolitan Life Insurance Company of
Hong Kong Limited (collectively “MetLife Hong Kong”) are wholly-owned
subsidiaries of MetLife, Inc. in Hong Kong and private companies limited
by shares incorporated and registered under the applicable laws in Hong
Kong. Both MetLife Limited and Metropolitan Life Insurance Company of
Hong Kong Limited are authorized insurers carrying long term business in
Hong Kong.
^ Based on 2015 written premiums. Source: Axco Global Statistics 2016.
Contacts
MetLife Hong Kong
Sunshine Farzan, (852) 2199 1821
or
Raey
Choi, (852) 2199 1826
