Mic and Tubular Labs Announce Partnership

MOUNTAIN VIEW, Calif. & NEW YORK–(BUSINESS WIRE)–Mic, a leading digital first publisher for millennials, and Tubular
Labs, the worldwide leader in online video intelligence today signed a
partnership agreement. Under the terms of the agreement, Mic will use
video data and insights from Tubular Labs to drive strategic business
initiatives.

“We’re excited to partner with Tubular Labs, tapping into their robust
video analytics and insights across platforms,” said Rameez Tase,
director of analytics, Mic. “These insights will accelerate our rapid
growth across social video platforms and help to cement our position as
the leading video publisher for young people.”

“Mic is rapidly growing across all its channels, with August views
exceeding 225 Million Facebook views on its main channel alone,” said
Allison Stern, CMO and co-founder of Tubular Labs. “We’re excited to
partner with Mic, providing them cross-platform video data and insights
that will help them to grow their video business.”

About Mic

Mic is a diverse news and media company that exists to help young people
make sense of a rapidly changing world. Mic informs and entertains its
audience with original reporting, perspective and video on the issues
that will define the future. Mic reaches more than half of all
college-educated millennials in the U.S. and 100 million people around
the world each month.

About Tubular Labs

Tubular Labs is the worldwide leader in online video intelligence,
serving over 5,000 video creators and 130+ enterprise customers,
including Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker
Studios and Fullscreen. Tubular’s audience and content insights empower
our customers to refine their content and distribution strategy, find
and partner with influencers, and optimize their promotion budgets. Only
Tubular analyzes the engagement of over 400 million viewers and tracks
2.2 billion videos across 30 platforms, including YouTube, Facebook,
Twitter, Vine, Instagram, AOL and Yahoo.

Contacts

Tubular Labs
Marjaneh Ravai
Marjaneh@tubularlabs.com

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