Monotype Revives One of London’s Most Iconic Typefaces

Introducing Johnston100: A contemporary update to Transport for
London’s Johnston typeface, marking the centennial of its use across the
London bus, rail and Underground systems.


WOBURN, Mass.–(BUSINESS WIRE)–Marking the centennial of Johnston, the London transport network’s
iconic typeface, Monotype and Transport for London (TfL) today unveiled
the forthcoming release of the newly designed Johnston100 typeface.
Remastered by Monotype to bring back the original flavour of the
Johnston design developed 100 years ago, Johnston100 expands the palette
of the original typeface to embrace both contemporary typographic trends
and new digital requirements. Johnston100 includes five weights of the
design, including two brand new contemporary weights: hairline and thin,
and will start to appearing across the TfL network later this year.
Johnston was originally designed by Edward Johnston in 1916 and is
instantly recognisable as the graphic language of London. Used across
all trains and buses, station signage and wayfinding, Johnston is
ingrained in the fabric of the city.

Johnston100: Why now?
2016 marks the 100th year anniversary
of the Johnston typeface. As TfL’s presence has expanded beyond physical
locations/uses like train stations and uniforms to digital mediums like
apps, signage and social media, the need for a modern spin on the
classic typeface became apparent. Monotype expanded the design to allow
for better usability across various branding platforms, and has added
new weights in order to expand the voice of the typeface. This allows
for a more nuanced palette and wider versatility in the design.

“The Johnston typeface speaks of London like no other. It has been
around 100 years. It will be around 100 more years if not longer. We
just want to make sure it’s used consistently across all our branding
touchpoints and across all future branding platforms we may have, so we
asked Monotype to go back to the original principles of Johnston, and
create a digital typeface using the DNA of its truly iconic predecessor”
said Jon Hunter, Head of Design at TfL. “With social media becoming more
prevalent, essential even, certain characters – such as the “hashtag”
and the “at” symbol have become ingrained into the very fabric of modern
life. I like to think that if Johnston was posed the challenge today of
creating a digital version of the font, he would have arrived at a very
similar conclusion.”

The announcement of Johnston100 supports TfL’s celebrations to mark the
centenary of the iconic Johnston typeface and forms part of TfL’s
Transported by Design programme, which showcases the impact of good
design on the London transport network.

Johnston100: Two New Contemporary Weights
The new
Johnston100 family features five weights of the design, including two
brand new weights: hairline and thin. These two new weights demonstrate
the challenge of trying to strip a typeface of its mass and find its
skeleton – both a design and research task. The result, especially the
hairline, is enchanting as it harks back to Johnston’s original design
but is simultaneously very contemporary in flavour.

Monotype Type Director Nadine Chahine and Senior Type Designer Malou
Verlomme completed extensive research, exploring archive material and
original drawings by Edward Johnston to return to the soul of the
typeface. The pair worked to pinpoint key elements, which had been lost
over years of the typeface’s evolution, and were necessary to
reintroduce for Johnston100.

“The philosophy of the Johnston design is consistent and versatile
enough that it could sustain all of the different fashions and use cases
that have come in the last 100 years,” said Chahine. “However, the
latest versions had become a bit utilitarian and uniform and we wanted
to bring back some of the original soul and tap into its idiosyncrasies
– accepting all of the unique little details. With Johnston100, we added
some thin weights to capture the contemporary trend of having something
light and elegant. In doing that we were able to create something very
fashionable and modern and yet still true to the original intent of the
design. We’re excited to see it rolled out throughout London in coming
months.”

Johnston100 has been widened to provide a more relaxed feeling, calling
back to Edward Johnston’s original drawings. Through its evolution, the
Johnston typeface became narrower and more mechanical as functionality
took precedence over historical design. The new Johnston100 typeface has
a feeling of injected geometry, which includes proportional figures,
rather than tabular, and its character set has been expanded to include
more accented characters and diacritics allowing for use among a wider
variety of languages.

Johnston100 in Use
Johnston100 will be rolled out by TfL
from July 2016, initially for printed materials, such as Tube maps and
posters. Over time, the typeface will be used within TfL’s trains and
station signage including for London’s new Crossrail Elizabeth line –
scheduled to open in 2018.

Johnston100 can also be seen for the first time on a special edition
poster designed by Monotype to celebrate the Johnston centennial. The
Monotype poster joins a series of 10 developed in partnership with TfL,
with further poster designs from Pentagram, SEA and Alan Kitching. The
series will be live across the Underground network from June 10, 2016
for two weeks and limited edition prints can be purchased directly from
the London
Transport Museum Shop
.

For more information on Johnston100 visit www.monotype.com/johnston100
or watch this video: https://vimeo.com/169691159

About Monotype

Monotype is a leading global provider of typefaces, technology and
expertise that enable the best user experience and ensure brand
integrity. Headquartered in Woburn, Mass., Monotype provides customers
worldwide with typeface solutions for a broad range of creative
applications and consumer devices. The company’s libraries and
e-commerce sites are home to many of the most widely used typefaces –
including the Helvetica®,
Frutiger®
and Univers®
families – as well as the next generation of type designs. Further
information is available at www.monotype.com.
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Contacts

Monotype
Amy Aylward
amy.aylward@monotype.com