MR. MONOPOLY Gives Away His Fortune to Launch the Cashless MONOPOLY ULTIMATE BANKING Game

PAWTUCKET, R.I.–(BUSINESS WIRE)–To help celebrate the launch of the cashless MONOPOLY ULTIMATE BANKING
game, the iconic MR. MONOPOLY has decided to give away part of his
fortune to his fans in the MONOPOLY Ultimate Vault Giveaway. Inside
specially marked MONOPOLY ULTIMATE BANKING games, U.S. fans will find a
promotional Vault Giveaway Card that they can tap on the Ultimate
Banking Unit and check MonopolyVault.com to see if they are a potential
winner of a piece of MR. MONOPOLY’s fortune. Eligible fans will have a
chance to win prizes ranging from USD $5 to USD $20,850, the latter of
which is the total amount of money in a standard MONOPOLY game. MR.
MONOPOLY announced the promotion today with a Facebook
Live
event.


“We continue to keep the MONOPOLY brand relevant for today’s fans and
have introduced the MONOPOLY ULTIMATE BANKING game to reflect how many
of today’s financial transactions are happening without cash,” said
Jonathan Berkowitz, senior vice president of global marketing for Hasbro
Gaming. “The MONOPOLY Ultimate Vault Giveaway is an exciting way to help
celebrate the game’s launch and give back to our fans by letting them
‘tap into’ MR. MONOPOLY’s wealth.”

MONOPOLY fans in Canada, Switzerland, France, Germany, the United
Kingdom, Northern Ireland and Spain will also enjoy similar promotions
offering a piece of MR. MONOPOLY’s fortune this fall. Check local
websites for details.

The new MONOPOLY ULTIMATE BANKING game from Hasbro (NASDAQ: HAS) trades
in the game’s signature MONOPOLY money for an Ultimate Banking Unit and
readable bank cards, event cards and title deeds that allow players to
buy properties, collect rent and track their wealth with a simple tap.
The fast-paced, dynamic gameplay includes rising and falling property
values and life events such as market crashes and fluctuating rents that
can change players’ luck in an instant. The MONOPOLY ULTIMATE BANKING
game is now available for ages 8 years and up for an approximate retail
price of $24.99.

The world’s favorite family game brand, MONOPOLY, is enjoyed by more
than one billion players in 114 countries across the globe and has a
Facebook fan page of more than 10 million followers. Fans can engage
with the MONOPOLY brand across many platforms and formats including live
events, fashion licensing, digital gaming, casino gambling and more.
Stay updated on the latest MONOPOLY brand news at Monopoly.com
and join the conversation at Facebook.com/Monopoly
or by following @HasbroNews
on Twitter and @Hasbro
on Instagram.

The MONOPOLY Ultimate Vault Giveaway is open to U.S. residents 18 years
and older and runs from August 15, 2016 to January 15, 2017. No purchase
is necessary. For official rules and terms and conditions, visit www.monopolyvault.com.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and consumer
products licensing, Hasbro fulfills the fundamental need for play and
connection with children and families around the world. The Company’s
Hasbro Studios and its film label, ALLSPARK PICTURES, create
entertainment brand-driven storytelling across mediums, including
television, film, digital and more. Through the company’s commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world and to positively impact
the lives of millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro @HasbroNews)
and Instagram (@Hasbro).

© 2016 Hasbro, Inc. All Rights Reserved.

The MONOPOLY name and logos are trademarks of Hasbro. The distinctive
design of the gameboard, the four corner squares, the MR. MONOPOLY name
and character, as well as each of the distinctive elements of the board
and playing pieces, are trademarks of Hasbro, Inc. for its property
trading game and game equipment. ©1935, 2016 Hasbro, Pawtucket, RI
02862. All Rights Reserved.

Contacts

Litzky Public Relations
Lauren Bottazzi, 201-222-9118, ext. 21
LBottazzi@litzkypr.com
or
Hasbro
Global Communications
Jen DeAngelis, 401-727-6388
Jen.DeAngelis@hasbro.com