Naked Brand Group Launches “Comfortably You”

New Sleepwear, Loungewear and Intimates Collection Available
Exclusively on The Home Shopping Network

NEW YORK–(BUSINESS WIRE)–Comfortably You, LLC, a wholly owned subsidiary of Naked Brand Group
Inc. (NASDAQ:NAKD) (“Naked”), today announced that the launch of its
exclusive sleepwear, loungewear, and intimates lifestyle collection,
Comfortably You™, will be airing on The Home Shopping Network
(“HSN”) today, Thursday, February 2nd at 9:00 pm and 10:00 pm
ET and Friday, February 3rd at 8:00 am and 5:00 pm ET. The
four hour-long shows will be hosted by Sara Allard, daughter of Naked
Brand Group CEO & Chief Creative Officer Carole Hochman. Ms. Allard
served as Creative Director of the Carole Hochman Group for over 15
years and developed the marketing and branding for both Comfortably You™
and Naked.

Created for the modern woman looking for comfortable and fashionable
styles that can be worn both in the bedroom and around the home, the
debut Comfortably You™ collection will feature eight sleepwear and
casual wear styles including a robe set, night gown and t-shirt, and
separates including a bralette, yoga pants and jacket. All styles will
be available exclusively on HSN in an assortment of solid colors and
prints in sizes ranging from XS – 3XL, all priced under $60. Designed
and manufactured by Carole Hochman and her team at Naked, the collection
will feature a proprietary “caressa” fabric to provide the ultimate soft
feeling with easy garment care that drapes beautifully around any
silhouette.

About Comfortably You, LLC:

Comfortably You, LLC is a wholly owned subsidiary of Naked Brand Group
Inc. (NASDAQ:NAKD), an innovative inner fashion and lifestyle brand, and
an extension of the core Naked brand philosophy of being free to be
yourself and feel comfortable in your own skin. Our brand ideal is about
shedding the layers of the day and letting go of the pressures and
stresses of our daily lives. Our brand promise is about providing the
optimal fit, feel, and function in the essential, most intimate garments
we all wear closest to our skin, under our clothes, or at home where we
relax and sleep. As a brand, Comfortably You sets out to bring modern,
affordable sleep, lounge, and inner wear that is elegantly simple and
extraordinarily comfortable.

About Naked Brand Group Inc.:

Naked was founded on one basic desire–to create a new standard for how
products worn close to the skin fit, feel, and function. Naked’s women’s
and men’s collections are available at www.wearnaked.com,
and Naked has a growing retail footprint for its innovative and
luxurious innerwear products in some of the leading online and
department stores in North America including Nordstrom, Bloomingdale’s,
Dillard’s, Soma, Saks Fifth Avenue, Amazon.com, BareNecessities.com, and
more. In 2014, renowned designer and sleepwear pioneer Carole Hochman
joined Naked as Chief Executive Officer, Chief Creative Officer, and
Chairwoman with the goal of growing Naked into a global lifestyle brand.
In June 2015, Naked announced a strategic partnership with NBA Miami
HEAT (now Chicago Bulls) star Dwyane Wade. The 3-time NBA Champion,
11-time All Star, and Olympic Gold Medalist joined the Company’s
Advisory Board, and is the Creative Director for a signature collection
of men’s innerwear launching 2016. Naked is headquartered in New York
City and plans to expand in the future into other apparel and product
categories that can exemplify the mission of the brand, such as
activewear, swimwear, sportswear and more. http://www.nakedbrands.com/

Forward Looking Statements:

This press release contains forward-looking statements, which reflect
the expectations of management of Naked with respect to potential future
events. Forward-looking statements consist of statements that are not
purely historical, including any statements regarding beliefs, plans,
expectations or intentions regarding the future. Such forward-looking
statements include, but are not limited to, statements regarding Naked’s
expansion into new apparel and product categories. These forward-looking
statements are subject to risks and uncertainties that may cause actual
results, performance or developments to differ materially from those
contained in the statements. Actual results and the timing of events
could differ materially from those anticipated in the forward-looking
statements as a result of such risks and uncertainties, which include,
without limitation: an economic downturn or economic uncertainty in
Naked’s key markets; Naked’s inability to effectively manage the growth
and the increased complexity of its business; Naked’s highly competitive
market and increasing competition in the market; Naked’s inability to
deliver its products to the market and to meet customer expectations due
to problems with its distribution system; Naked’s failure to maintain
the value and reputation of its brand; Naked’s failure to raise the
capital necessary to carry out its business plan and operations; and
other risk factors detailed in Naked’s reports filed with the Securities
and Exchange Commission and available at www.sec.gov.
These forward-looking statements are made as of the date of this press
release, and Naked disclaims any intent or obligation to update the
forward-looking statements, or to update the reasons why actual results,
performance or developments could differ from those anticipated in the
forward-looking statements, except as required by applicable law,
including the securities laws of the United States. Although Naked
believes that any beliefs, plans, expectations and intentions contained
in this news release are reasonable, there can be no assurance that any
such beliefs, plans, expectations or intentions will prove to be
accurate.

Contacts

Media:
Comfortably You/Naked Brand Group
ICR
Alecia
Pulman/Brittany Fraser, 203-682-8200
NakedBrandsPR@icrinc.com