NBA® 2K16 Season Starts Today

Award-winning NBA 2K series sets new standard for sports simulation

NEW YORK–(BUSINESS WIRE)–2K today announced that NBA
, the next iteration of the top-rated and top-selling
NBA video game simulation series*, is now available for purchase at
retail and online vendors worldwide. Continuing the success of one of
the most dominant entertainment franchises over the last decade, NBA
will introduce the most dynamic and realistic gameplay yet,
highlighted by an all-new MyCAREER experience titled ‘Livin’ Da Dream’
written and directed by acclaimed filmmaker Spike Lee.

NBA 2K16 is our most authentic and ambitious basketball
simulation yet,” said Greg Thomas, president of Visual Concepts. “With a
title that releases annually, pushing the envelope of what is possible
is our defining goal. We’ve included more content in 2K16
than ever before, and have created an experience that not only
replicates life on the court, but off it as well.”

In collaboration with Spike Lee, NBA 2K16 also features
three unique covers with NBA superstars Stephen Curry, James Harden and
Anthony Davis, who were chosen to help celebrate this year’s launch and
showcase new gameplay innovations including:

  • Livin’ Da Dream, A Spike Lee Joint: 2K and the legendary
    filmmaker Spike Lee closely collaborated to create NBA 2K’s most
    intense MyCAREER narrative to date, enabling gamers to #BeTheStory
    like never before;
  • Enhanced Gameplay: NBA 2K16’s innovative, new
    motion engine generates smarter, ultra-realistic movement plus new
    ball and rim physics, and player collisions, making it the most
    intense and authentic on-court experience to date;
  • Trio of Award-Winning Soundtrack Producers: Featuring 50
    dynamic tracks across five playlists and exclusive cuts, DJ Khaled, DJ
    Mustard and DJ Premier produced 2K’s biggest and most diverse
    soundtrack ever;
  • MyPARK: Players can create a MyPARK street legacy at one of
    three newly enhanced parks and show off their game to the world in new
    live-streamed competitive events;
  • 2K Pro-Am: Featuring fully customizable teams and 5 vs. 5
    tournaments livestreamed on NBA 2KTV, the new 2K Pro-Am
    mode allows players to join forces with friends to create the perfect
    squad all the way down to custom logos, uniforms and arenas;
  • Modern Legends: NBA 2K16 players can step onto
    the court with 12 new legendary teams, including some of the most epic
    squads from the past 15 years such as ’00-’01 Lakers, ’03-’04 Pistons,
    ’07-’08 Boston Celtics, and ’12-’13 Miami Heat;
  • MyNBA2K16: Available for iOS and Android devices,
    the companion app makes it easy to stay in touch with NBA 2K16 with
    new features and opportunities to earn Virtual Currency. MyNBA2K16
    also includes the collectible NBA 2K
    card game, MyTEAM Mobile, which allows players to collect their
    favorite NBA player cards to challenge competitors in exhibition
    games, season tournaments and in-game special events, with more cards,
    stats and events than ever before.

Developed by Visual Concepts, NBA 2K16 is rated E for
Everyone by the ESRB and is now available for
PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One
and Xbox 360; and Windows PC.

Follow @NBA2K
on social
and look for the hashtag #BeTheStory for the latest NBA

2K is a publishing label of Take-Two Interactive Software, Inc.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, and XCOM® franchises, the beloved Sid Meier’s
Civilization series, the innovative Evolve™, the popular WWE 2K
franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*.
2K is headquartered in Novato, California and is a wholly owned label
of Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more
information, please visit

*According to 2008 – 2015 and The
NPD Group estimates of U.S. retail video game sales through August 2015.

“PlayStation” and “PS3” are registered trademarks. “PS4” is a trademark
of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their
respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are
considered forward-looking statements under federal securities laws and
may be identified by words such as “anticipates,” “believes,”
“estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,”
“projects,” “seeks,” “will,” or words of similar meaning and include,
but are not limited to, statements regarding the outlook for the
Company’s future business and financial performance. Such
forward-looking statements are based on the current beliefs of our
management as well as assumptions made by and information currently
available to them, which are subject to inherent uncertainties, risks
and changes in circumstances that are difficult to predict. Actual
outcomes and results may vary materially from these forward-looking
statements based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to develop
other hit titles, the timely release and significant market acceptance
of our games, the ability to maintain acceptable pricing levels on our
games, our ability to raise capital if needed and risks associated with
international operations. Other important factors and information are
contained in the Company’s Annual Report on Form 10-K for the fiscal
year ended March 31, 2015, including the risks summarized in the section
entitled “Risk Factors,” the Company’s Quarterly Report on Form 10-Q for
the fiscal quarter ended June 30, 2015, and the Company’s other periodic
filings with the SEC, which can be accessed at
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or otherwise.


Ryan Peters, 415-507-7607
Interactive Software, Inc.

Alan Lewis, 646-536-2983
Communications for 2K

Steve Imm, 415-844-6286