New 2017 Ford Escape Lands in Primetime, Collaborates with ‘The Blacklist’ and ‘Blindspot’ to Create Custom Content
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New Ford Escape focus of unique integrations with producers of hit NBC
shows “The Blacklist” and “Blindspot” -
“The Blacklist” actress Mozhan Marnò interacts with new Ford Escape in
TV spots, continuing three-year relationship between automaker and hit
TV show -
Spots during “Blindspot” feature actress Ashley Johnson in character
as FBI agent Patterson analyzing a new Escape as if it were a crime
scene
DEARBORN, Mich.–(BUSINESS WIRE)–The new 2017 Ford Escape is teaming with a pair of primetime crime
fighters to give viewers custom content that will air on NBC throughout
May, in pieces jointly created by Ford Motor Co. and NBC.
“The Blacklist” actress Mozhan Marnò, who plays FBI agent Samar Navabi
on the hit show, will appear in an Escape for a three-week series of
commercials during the show’s broadcast. The series of original content
will air May 5, 12 and 19, during “The Blacklist.” The narrative will
highlight various features on the 2017 Escape, including the available
SYNC® 3 driver-connectivity system.
Meanwhile, the new Escape will also be featured in a collaboration with
“Blindspot” producers to create a three-part custom integration starring
actress Ashley Johnson, who plays FBI agent Patterson on the show. In
the spots, Johnson is in character analyzing a new Escape as if it were
a crime scene.
The spots, slated to air May 9, 16 and 23 during “Blindspot,” will also
direct viewers to continue the experience at NBC.com, where they can
enter for the chance to win a Ford Escape in the “Make Your Escape”
Sweepstakes.
For 17 years, Ford Escape has been one of the best-selling vehicles in
the popular small SUV segment by offering advanced technologies to
customers.
The 2017 Escape is designed to continue that leadership when it arrives
in showrooms in May, featuring available SYNC® Connect
technology that gives FordPass® members remote access to
their vehicle from their mobile device.
SYNC Connect enables drivers to use the new FordPass platform to lock,
unlock and locate their Escape, as well as schedule remote starts and
check fuel level. SYNC Connect is included in the Technology Package on
Escape SE and is a standard offering on Escape Titanium.
“The Blacklist” airs 9-10 p.m. ET/PT on Thursdays; “Blindspot” airs
10-11 p.m. ET/PT on Mondays.
About Ford Motor Company
Ford
Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
Contacts
Ford Motor Company
William A. Mattiace
313.390.4958
wmattiac@ford.com
