Mobile Attribution Solution Extends Simpli.fi’s Industry Leading
Platform for Localized Programmatic Advertising
FORT WORTH, Texas–(BUSINESS WIRE)–Simpli.fi,
the company that brings the power of programmatic advertising to
localized campaigns, today announced Conversion Zones, which enable
businesses to track store traffic driven by mobile advertising
campaigns. Conversion Zones are customizable geo-fences around a
location that identify the number of consumers that received the
business’ mobile advertisement and then physically visited the location.
By tracking this way, Conversion Zones allow advertisers to more
accurately gauge and optimize the effectiveness of their mobile
By 2020 more than 72 percent of digital ad spend will be focused on
mobile devices, according to a 2015 eMarketer study. Simpli.fi’s
Conversion Zones use the company’s unstructured data capabilities to
target locations more precisely than grid-based systems. The power of
precise location targeting combined with accurate conversion attribution
gives advertisers a way to capitalize on the opportunity mobile
represents while measuring the effectiveness of their localized mobile
Simpli.fi’s Conversion Zones:
Build off of Simpli.fi’s Geo-Fencing
capabilities, which the company brought to market in 2015.
Enable advertisers to easily track Cost Per Visit (CPV) and Total
Visit Rate (TVR) for all their mobile geo-fenced campaigns.
Leverage Simpli.fi’s massive data network and use inter-device
matching to increase data signals and scale campaigns without having
to expand the geo-targeted location, making both Conversion Zones and
Geo-Fencing highly scalable.
Provide precise tracking as they enable businesses to ‘draw’ custom
geo-shapes and track only those individuals that cross into those
Extend Simpli.fi’s industry leading capabilities in localized
As the only programmatic platform that bids, optimizes and reports using
unstructured data, including recency, across all inventory types,
Simpli.fi is the most effective platform for localized campaigns at any
Frost Prioleau, Simpli.fi Chief Executive Officer
“We predicted that 2016 was going to be year that saw localized
advertisers focus on attribution and ROI of their advertising spend.
Given the growth of the mobile advertising market, we continue to
innovate around geo-location services. Last year we introduced our
Geo-Fencing capabilities, which let advertisers precisely target
consumers within defined, customizable geographic area. Today, with
Conversion Zones, we take that functionality further to help those
advertisers understand more about how their location-based mobile ad
campaigns are performing. Simpli.fi will continue to innovate around
localized mobile ad performance.”
Simpli.fi is the leader in localized programmatic advertising solutions.
Local media groups, multi-location brands, trade desks and local-focused
networks leverage Simpli.fi’s ability to customize audiences to local
needs, and to deliver superior performance on high volumes of localized
campaigns. For more information about the company or partnership
opportunities, call (800) 840-0768 or visit www.simpli.fi.
Sarah Hawley, +1 480 292 4640