New SportPort™ Activewear Protects from Harmful Cell Phone Radiation

CHARLOTTE, N.C.–(BUSINESS WIRE)–SportPort™
Activewear announces the launch of its new line of sports bras and
activewear specially designed and proven to shield women from radio
frequency emissions that could damage the body and lead
to cancer. SportPort products are now available online at SportPortActive.com.

SportPort founder, Kim Highfield, was inspired to create her protective
activewear after watching her mother suffer from breast cancer.
Motivated to do more to protect her own health, Highfield was concerned
that cell phone radiation could negatively affect her healthy, active
lifestyle. “Cell phones are an integral part of our lives,” Highfield
says. “I worked to develop products to keep women connected while they
work out but also protect them from the potentially damaging
electromagnetic radiation these devices are known to emit.”

SportPort’s patented shielding mechanism is built into every garment,
providing a secure pocket that keeps cell phones stationary and
accessible while preventing the body from absorbing their emissions. Testing
at an accredited laboratory showed that SportPort dramatically
reduced the Specific Absorption Rate (SAR) proving that radiation is
effectively blocked. In fact, the SAR with SportPort was 0.05 W/kg
compared to a SAR of 1.84 W/kg without SportPort. The SportPort SAR
reflects a 97% reduction in the amount of radiation absorbed and is well
below the FCC’s
recommended safe SAR rating of 1.6 W/kg.

In addition to providing substantial protection from cell phone
emissions, Highfield’s new line of SportPort activewear also addresses
the many other performance requirements athletic women demand. Bras,
tanks, and other styles are colorful, lightweight, and stylish and
offer UV protection, wicking, form fitting compression, and many other
benefits.

Wear tests with real women have resulted in praise for the product. Says
Colleen Graves of Metro Fitness, “My SportPort bra is the best bra I
have ever owned. It keeps everything stable without pinching or chafing.
I need access to my phone so I’ve always placed it in my bra while
working out even though I knew that wasn’t smart. Now that I have
SportPort with its secure, protective phone pocket, my workouts are more
productive and I stay connected more safely.”

In recognition of Breast Cancer Awareness Month and in honor of
Highfield’s mother, SportPort will donate 10% of October’s proceeds to
the Cancer Research Institute.

Contacts

for SportPort Activewear
Trish Martin, 336-327-4697
trish@blinkready.com