New Study Reveals Gen Z Doesn’t Want to End Up Like Millennials

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The Center for Generational Kinetics Finds Gen Z Has Pragmatic Views
about Politics and the Economy

AUSTIN, Texas–(BUSINESS WIRE)–A new national study by The Center
for Generational Kinetics
found that Gen Z, also known as iGen or
Centennials, is growing up to look more like their practical Gen X
parents than their wide-eyed Millennial predecessors. Raised in the
aftermath of the recession, Gen Z witnessed the struggle of their
parents and older siblings and saw the downfall of Millennials’
perspective that success would be handed to them on a silver platter.
This experience taught them that life isn’t going to be fair; it will be
what they make it.


According to the research released today in a white paper titled “Gen
Z’s Political and Civic Outlook,” Gen Z has a dismal view of our current
leaders, the state of the economy, and the direction of our country.
Only 26% say they trust our elected officials and only about 24% feel
the economy and the U.S. is headed in the right direction. However,
almost half of this generation say voting is important and 78% believe
the American Dream is attainable, which is higher than any other
generation.

Shared Gen Z and Millennial expert Jason
Dorsey
, “The negative perspective of this emerging generation
doesn’t mean they’re Debby Downers; it means they’re being realistic.
Our research found that this pragmatic group is interested in colleges
that are less expensive. They want to avoid debt at all costs, and they
value workplace stability and opportunity. Their characteristics are a
lot like the Baby Boomers! Rather than looking for government to save
the day like Millennials, Gen Z is developing a strong work ethic and an
entrepreneurial spirit. They’re determined to take charge of their
future and are primed to create solutions for our country.”

The landmark study, designed to help managers, marketers and
policymakers understand this new generation of citizens, also dived into
Gen Z’s viewpoint on minorities and women in business, the Affordable
Care Act, and immigration. Visit genhq.com/igen to
download the study’s white paper and an infographic, and click HERE to
watch Dorsey’s acclaimed TEDx talk that went viral on YouTube,
“What Do We Know About the Generation After Millennials?”

About The Center for Generational Kinetics

The
Center for Generational Kinetics
leads original research to solve
generational challenges for clients around the world. The co-founder
Jason Dorsey is an expert on Gen Z and Millennials. The Center is known
for uncovering surprising new trends, such as how Millennials are tech
dependent rather than tech savvy, and that Millennials are breaking into
two different generations. Dorsey’s deep understanding, diverse
frontline experience, and quick wit about generational differences make
him highly sought after for media opportunities and speaking
engagements. The Center’s clients
range from Mercedes-Benz to Marriott Hotels. For more information about
The Center for Generational Kinetics, visit genhq.com.

Contacts

Reach Public Relations
Shaina Ostroff, 424-835-4229
shaina@reach-pr.com