Newegg Personalizes the Online Shopping Experience This Holiday Season

Finding the Perfect Holiday Gift Just Got a Whole Lot Easier with Newegg

the leading tech-focused e-retailer in North America, is greeting
customers with something unexpected this holiday season: personal
shopping assistants. Newegg Advocates provide chat-based one-to-one
interaction with people shopping Behind each chat
interaction is a technology enthusiast with deep knowledge of the
specific products considered by that particular customer. The ability to
match customers with chat representatives in real-time based on product
interest and expertise makes it easier than ever for customers to find
the perfect gift this holiday season.

In late-October Newegg began piloting the program in its PC gaming
category in preparation for the busiest shopping months of the year.
Based on a very positive customer response to Newegg’s Advocates, the
company is now expanding the program to two additional core product
categories –desktop PCs and computers.

“Many high-end department stores offer shopping assistants for their
clientele – we’re bringing that same high-touch experience to our
customers with the Newegg Advocates,” said James Wu, COO of Newegg.
“We’ve partnered with Needle to provide Advocates who aren’t salespeople
reading off a script, but objective, avid gamers who live and breathe
the technology they’re helping our customers choose.”

an advocate-powered marketing platform, taps into Newegg’s natural
community of external advocates to identify the most passionate, loyal
consumers and matches them in real-time with shoppers who need help.
This functionality is especially helpful during the holidays when many
customers come to Newegg not shopping for themselves, but to find gifts
for their friends and family. Finding the right gift for a technology
enthusiast can be a daunting task. This is where Newegg’s Advocates come
into play.

Shopping with Newegg Advocates is an effortless process. When customers
are shopping for PC gaming gear, desktop PCs or laptop computers, if an
advocate is available a pop-up chat window will appear. Then customers
can chat with the Newegg Advocate who will help them find the perfect
product to suit their needs. The Advocates not only consider the
customer’s budget, but also make sure items are compatible with their
existing computer system. If a chat window doesn’t appear, it means all
the Advocates are busy helping others. Customers can then try back later
and make sure they are getting the perfect gift for the technology
enthusiast in their lives.

About Newegg Inc.

Newegg Inc. is the leading electronics-focused e-retailer in the United
States. It owns and operates (
which was founded in 2001 and regularly earns industry-leading customer
service ratings. The award-winning website has more than 25 million
registered users and offers customers a comprehensive selection of the
latest consumer electronics products, detailed product descriptions and
images, as well as how-to information and customer reviews. Using the
site’s online tech community, customers have the opportunity to interact
with other computer, gaming and consumer electronics enthusiasts. Newegg
Inc. is headquartered in City of Industry, California. The Newegg Hybrid
Center is located at 18045 Rowland St., City of Industry, CA 91748.

About Needle

Needle, the leader in advocate-powered e-commerce, strives to make
online shopping more personal and trusted. Founded in 2010, Needle
provides a marketing platform that enables online retailers to leverage
their most passionate fans and connect them with their customers. The
result is a truly awesome customer experience that builds trust and
increases satisfaction with customers while delivering high-quality
traffic, net new sales, and better online experiences. For more
information, visit
or send us a note at


James Merk, 626-271-1420