NEW YORK–(BUSINESS WIRE)–Industry leading personalization solution Nosto, has today been
announced an official Facebook Marketing Partner. The partnership
empowers eCommerce professionals to easily get started with dynamic
Facebook advertising, and provides automated ongoing management of
product feeds, Facebook Pixel events, and APIs. This significantly
reduces the amount of resources traditionally required to set up and
manage powerful Dynamic Product Ads on Facebook.
The Facebook Marketing Partnership complements Nosto’s personalization
solution that already encompasses Product Recommendations and Pop-ups as
well as Triggered Emails and Email Widgets. By analyzing hundreds of
thousands of data points in online stores to build a deep understanding
of every customer in real-time, Nosto empowers retailers to deliver the
right product ads to the right users at the right time through Facebook.
The benefits for retailers include an increased Return on Ad Spend
(ROAS), boosted onsite conversions, and an increased Customer Lifetime
“In a heavily data driven world it is key to be able to easily cater
to customers as individuals. We’re therefore very excited to empower
retailers to leverage the power of personalization on the world’s
largest social media platform as an Official Facebook Marketing Partner ”
says Matti Rönkkö, CEO of Nosto. “Since launching our Facebook
advertising offering as part of our full personalization solution in
2014, we’ve seen Nosto and Facebook deliver a perfect fit for retailers
boosting their sales and ROAS. Deepening our collaboration with Facebook
allows us to further innovate and develop tools to empower the success
of our customers.”
Nosto joins the global Facebook Marketing Partners community of
companies known for excellence on the platform. These companies and are
counted among the best in their industry, ensuring marketers can find
the quality and performance they need. Nosto delivers on this
expectation by reporting an average 12x ROAS for clients live with its
dynamic Facebook ads.
Since its public launch in October 2013, Nosto has experienced
fast-paced growth across EMEA and the US, now powering more than 20,000
eCommerce professionals in more than 100 countries. Brands such as
Volcom and Yumi Kim are amongst the hundreds of global retailers are
already using Nosto for Facebook advertising.
Learn more about Nosto at www.nosto.com.