NovaBay Pharmaceuticals Announces Partnership with ALPHAEON to Bring Avenova to Ophthalmologists and Their Patients across the U.S.

IRVINE, Calif. & EMERYVILLE, Calif.–(BUSINESS WIRE)–ALPHAEON
Corporation
and NovaBay®
Pharmaceuticals, Inc.
(NYSE MKT:NBY) announced today that they
have formed a partnership that will add NovaBay’s breakthrough Avenova
to the products that ALPHAEON makes available to patients and doctors.


Under terms of the agreement, Avenova will now be available for purchase
on the ShoutMD®
Store, the first social commerce store for lifestyle healthcare
products. On ShoutMD, member physicians will now be able to learn about
Avenova, rate, review and purchase it for their patients.

Avenova product information is now available on the ShoutMD website and
will be made available to purchase by their member doctors for online
transactions and reward points beginning in early October 2015.

“This partnership will expand our commercial reach, enabling us to offer
Avenova to more ophthalmologists throughout the U.S.,” said Ron Najafi,
Ph.D., President and CEO of NovaBay. “We believe it will increase
revenues for NovaBay, but more importantly, it means that more patients
suffering from common, chronic and often-painful eye conditions like
blepharitis will finally be able to find relief.”

Avenova is the only lid hygiene product that contains Neutrox, NovaBay’s
proprietary pure hypochlorous acid, which mimics a naturally occurring
substance produced by white blood cells to fight microbial invaders. Lab
tests show that NovaBay’s proprietary formulation of pure hypochlorous
acid is effective in solution both at killing microbes and at
neutralizing bacterial enzymes and toxins. Those properties enable
Avenova to help in managing the symptoms associated with blepharitis and
other common eye conditions like meibomian gland dysfunction. Indeed,
both patients
and doctors
report that a regimen of daily lid hygiene using Avenova has been
remarkably successful in managing those conditions.

About ALPHAEON
ALPHAEON Corporation is a social commerce
company with the goal of transforming self-pay healthcare by bringing to
market highly innovative products and services to promote consumer
wellness, beauty and performance. The company works in partnership with
board certified physicians ensuring access to leading advancements in
lifestyle healthcare. For more information, please visit www.alphaeon.com.

About NovaBay Pharmaceuticals, Inc.: Going Beyond Antibiotics
NovaBay
Pharmaceuticals is a biopharmaceutical company focusing on
commercializing and developing its non-antibiotic anti-infective
products to address the unmet therapeutic needs of the global, topical
eye care market with its two distinct product categories: the NEUTROX
Family of Products, cleared by the US FDA as a 510(k) medical device;
the NEUTROX Family of Products includes NEUTROPHASE®
for wound care, AVENOVA for the eye care market
and CELLERX for the cosmetic surgery and
aesthetic dermatology market; and its AGANOCIDE® compounds,
led by AURICLOSENEwhich is in development as a new
drug in urology and dermatology.

NovaBay has partnerships in the U.S. and around the world with PBE, Inc.
(U.S.), IHT, Inc. (U.S.), Galderma (France), Virbac (France), China
Pioneer Pharma (China and Southeast Asia), Shin Poong Pharmaceuticals
(South Korea), Biopharm (North African and the Middle East), Sarmedic
Ltd (Israel), Ophthalmic Instrument Company (New Zealand) and Alpha
Pharma LLC (the Ukraine).

In June 2015 NovaBay announced FDA clearance of intelli-Case™, an
innovative, easy-to-use device for safely disinfecting soft and rigid
gas permeable (RGP) contact lenses with hydrogen peroxide.

Forward-looking Statements:

This press release contains “forward-looking statements.”
Forward-looking statements are not guarantees of future performance, are
based on assumptions and are subject to various known and unknown risks
and uncertainties, many of which are beyond the Company’s control.
Forward-looking statements, such as those regarding potential future
product revenue, cannot be accurately predicted or quantified and
consequently, actual results may differ materially from those expressed.
More detailed information about the Company and the risk factors that
may affect the realization of forward looking statements is set forth in
the Company’s filings with the Securities and Exchange Commission (SEC),
including the Company’s Annual Report on Form 10-K and its Quarterly
Reports on Form 10-Q. Investors and security holders are urged to read
these documents free of charge on the SEC’s web site at
http://www.sec.gov.
The Company assumes no obligation to publicly update or revise its
forward-looking statements as a result of new information, future events
or otherwise.

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Contacts

ALPHAEON Contact:
Jenna Mons,
Senior Vice President of Marketing and Communications
949-284-4523
press@alphaeon.com
or
NovaBay
Contacts:

From the Company
Thomas
J. Paulson
Chief Financial Officer
510-899-8809
Contact
Tom

or
Partner with NovaBay
Roy
J. Wu
SVP Business Development
510-899-8815
Contact
Roy

or
Investor Contact
LHA
Jody
Cain, 310-691-7100
Jcain@lhai.com