NUDESTIX Enters China: Launches in 100 Sephora Stores & Key Digital Platforms
TORONTO–(BUSINESS WIRE)–#GoNudeButBetter–Introducing NUDESTIX – Touch ‘n go makeup stix for skin, eyes,
lips and cheeks too! The award-winning easy, fast, to-go makeup brand is
thrilled to launch exclusively at Sephora in China this April. NUDESTIX
is a streamlined makeup collection designed to provide a quick and easy,
nude look that works for all faces. The collection will be available at
100 Sephora locations in China, including Shanghai, Beijing and
Guangzhou, and on Sephora.CN, Tmall.com and Weibo by the end of 2017.
Retailing in its iconic matte black tin with mirror and cap sharpener,
products will retail for 170 RMB.
Co-founders Taylor & Jenny Frankel will host a Facebook
Live on Friday, April 7th, at 3:00 PM EDT to chat with
followers about all things Sephora China.
“We are excited to announce the launch of Nudestix in China this year.
We think the Nudestix girl in China is looking for easy, fast,
effortless luxury makeup crayons that create natural, nude looks. The
fresh-faced look is a perfect fit for any complexion and we can’t wait
to introduce Nudestix to China.” – Ally & Taylor Frankel, NUDESTIX
Co-Founders & Chief Inspiration Officers
In everyday life, sisters Ally & Taylor prefer all-out natural, opting
for a touch of color to accentuate their finest features. They pooled
their industry know-how with their no-makeup makeup lifestyle to create
NUDESTIX. Identifying the ‘white space’ in the cosmetics industry for
innovative, neutral-tones, easy-to-use makeup products, and
collaborating on product ideas, shades and cool style, NUDESTIX beauty
was born.
Having grown up in the beauty industry, they turned to their mom, Jenny
Frankel. A multi-award winning, cosmetics business builder and chemical
engineer, Jenny commenced her career formulating products for industry
giant MAC Cosmetics. She then moved on to create COVER FX, where she won
multiple awards for her iconic cream foundation formula.
“NUDESTIX is not a product that any beauty executive with 20 years of
experience would create, because we don’t think like the new
generation…they have been influenced by technology, have access to
curated lifestyles and need their makeup to be easy, cool and
effortless. Today’s generation wants to share their beauty look
instantly on Instagram; that’s why with every product purchased, Ally &
Taylor ask you to post your selfie and tag #GoNudeButBetter.” – Jenny
Frankel, NUDESTIX President and Founder
NUDESTIX is originally formulated in Europe, designed in Canada and made
in China for the Chinese market. NUDESTIX is cruelty-free and works
closely with its European manufacturers, with facilities in China, to
avoid animal testing imposed on imported cosmetic products.
Products include:
Cream Lip + Cheek Pencil
Intense
Matte Lip + Cheek Pencil
Magnetic Luminous Eye Color
Pencil
Blenders
Concealer Pencil
Sculpting Pencil
Exclusive Kits
For additional information visit Nudestix.com
Contacts
NUDESTIX
Elizabeth Han
ElizabethH@nudestix.com
