Nutrisystem, Inc. Announces Multi-Brand Approach for 2017
Nutrisystem Lean13 Program and the All New South Beach Diet Offer
More Choices for More Dieters
FORT WASHINGTON, Pa.–(BUSINESS WIRE)–Nutrisystem, Inc. (NASDAQ: NTRI)
a leading provider of weight-management products and services, announced
today its first-time ever multi-brand approach with two new distinct
programs, Nutrisystem®
Lean13 and the all new South
Beach Diet®, on deck for the start of 2017.
From its flagship Nutrisystem brand comes the clinically-tested
Nutrisystem® Lean13 program. New for 2017, Lean13 is designed to deliver weight
loss of up to 13 pounds and seven inches in the first month. Also
for 2017, South Beach Diet makes its debut as a structured meal delivery
weight-loss program, following Nutrisystem, Inc.’s acquisition of the
brand in December 2015.
“The entire team is very excited to begin the year with two iconic
brands, underscoring our multi-brand strategy, which we began developing
last year with the acquisition of the South Beach Diet,” said Dawn Zier,
President and CEO of Nutrisystem, Inc. “We are committed to delivering
easy-to-follow, effective weight-loss solutions. And as a leader in the
weight-loss space, we continue to innovate to provide customers with
options that speak to their needs, knowing that no two dieters are the
same.”
Nutrisystem Lean13 Program Highlights
-
Convenient and easy-to-follow, Lean13 has more than 150 menu items. As
with all Nutrisystem® programs, it provides safe and meaningful weight
loss with no fads or gimmicks. Plans include comprehensive support and
counseling options from trained weight loss coaches, registered
dietitians and certified diabetes educators available seven days a
week from the Company’s
award-winning contact center. -
New to the program this year are NutriCrush® bars to crush cravings
and best-selling TurboShakes™, packed with probiotics to support
digestive and immune health and to help reduce belly bloat. -
Also included is the free enhanced NuMi® digital app, which acts as
the customer’s weight loss companion and provides an easy-to-use,
interactive and personalized solution. The NuMi app integrates
seamlessly with the Nutrisystem program and syncs with Fitbit®, Apple
Health®, Jawbone® and more and is available for free download at the iTunes
App Store and Google
Play. -
All foods in the Nutrisystem portfolio contain no artificial flavors,
colors or sweeteners and more than 120 foods have no artificial
preservatives. Nutrisystem offers a wide variety of foods frozen at
the peak of freshness, nutrition and flavor. Nutrisystem®
foods meet the USDA guidelines for fat, saturated fat, trans fat,
cholesterol, sodium, carbohydrates, fiber and protein. Nutrisystem
also offers plans for those who are pre-diabetic or have Type 2
diabetes.
Nutrisystem Lean13 Marketing Campaign, 10 Years with Marie Osmond
The Nutrisystem Lean13 campaign will roll out with several integrated
marketing and advertising campaigns involving television, digital, print
and social media. This year marks Marie Osmond’s 10th year as
a Nutrisystem ambassador and she will be prominently featured throughout
such campaigns. Marie lost a total of 50 pounds on Nutrisystem and
continues to look and feel great!
“For the last decade, Marie has been a wonderful partner,” said Keira
Krausz, CMO of Nutrisystem, Inc. “Each year, she continues to inspire us
and is always willing to go the extra mile. Marie is genuine and
relatable, and our customers can’t seem to get enough of her. We are
proud to call her a member of our team.”
In addition to Marie Osmond, the Nutrisystem program boasts a cast of
several aspirational and highly relevant brand ambassadors who have
successfully lost weight on the program, including Hall of Fame
quarterback Dan Marino, who lost 22 pounds and has served as an
ambassador for 11 years; actress and producer Melissa Joan Hart, who
lost 40 pounds; soap opera actress Genie Francis, who lost 40 pounds;
actress and entrepreneur Soleil Moon Frye, who lost 40 pounds; former
defensive tackle Jim Stuckey, who lost 50 pounds and former The Voice
contestant Meghan Linsey, who lost 30 pounds. In addition, the
Nutrisystem brand recently began working with world-renowned bridal and
fashion designer Pnina Tornai, who uniquely understands the weight loss
needs of brides.
Nutrisystem Available in Select Retailers
Nutrisystem is available at Walmart stores nationwide and other regional
retail outlets with 5-day weight loss kits in several varieties such as
Jumpstart, Protein Powered, Homestyle, and Diabetic. Additionally,
Nutrisystem has a line of individual products including NutriCrush Bars
and Shakes, Sweet and Savory Snacks, and lunch items such as Thick Crust
Pizza.
South Beach Diet Program – From Bestselling
Book to Structured Meal Delivery
Acquired by Nutrisystem, Inc. in December 2015, South Beach Diet® makes
its debut as an all-new structured weight-loss program, offering a safe,
effective method of weight loss, and introducing easy-to-follow
principles that help achieve long-term optimal health. The plan features
fully prepared, globally inspired meals that are flash-frozen to
maintain the highest quality of taste and nutrition, and delivered right
to the customer’s doorstep. The South Beach Diet was created by Dr.
Arthur Agatston, a renowned cardiologist from southern Florida. In 2003,
he published “The South Beach Diet,” which became a runaway
bestseller with more than 23 million copies in print and multiple titles
appearing on the New York Times bestseller list.
“This past September we began our beta test of the South Beach Diet and
we saw strong consumer interest in the brand and our overall opportunity
to capitalize on the strong brand equity of the program,” said Zier. “We
will begin rolling out the all new South Beach Diet in January and it
will ramp up over time, enabling us to capture a larger portion of the
$10-15 billion addressable weight loss market.”
The South Beach Diet has a distinct offering with its own unique look
and feel and is supported by a 360-degree marketing campaign, including
television, online, print, and digital advertisements, which will begin
rolling out in January 2017.
South Beach Diet: A Phased Approach to Weight Loss
The all-new South Beach Diet plan ensures individuals eat heart healthy,
good fats that nourish and satisfy, versus other high protein diets that
do not distinguish between good and bad fats. The plan is based on Dr.
Agatston’s three-phased approach to weight loss and features meals with
no artificial colors, sweeteners or flavors.
-
Phase 1: Designed to reset the body, and reduce cravings for sugar and
refined carbohydrates, this 14-day phase also delivers rapid weight
loss. Customers eat plenty of filling, nutrient-dense foods, lean
proteins, vegetables and healthy fats to satisfy their appetite. Meals
designated as Phase 1 are gluten-free and include Caribbean Inspired
Chicken, Beef Paprikash, Farmstand Garden & Cheese Omelet and
Garlic-Ginger Beef & Broccoli. -
Phase 2: In this phase, individuals gradually re-introduce other
nutritious foods, including fruits, whole grains, and additional
vegetables. Easy-to-follow fitness tips accompany this phase.
Customers remain in this phase until they reach their desired weight
loss goal. Meals in this phase include Chipotle Black Bean Bowl,
Edamame Chicken, Portobello Mushroom & Italian Sausage Cannelloni and
Double Grilled Sriracha Chicken. -
Phase 3: Customers can enjoy all foods in moderation following the
basic South Beach Diet, enjoying normal-sized portions. This phase
allows a customer to maintain a healthy weight without hunger or
deprivation and to live a life of optimal health.
“I couldn’t be more pleased with the outcome of the newly reimagined
South Beach Diet® program,” said Dr. Arthur Agatston, creator of The
South Beach Diet. “When you develop a program that works, it’s
tremendously gratifying to see it be afforded this kind of reach and
potential to transform lives. I have no doubt that many people will
benefit from this new program.”
South Beach Diet Digital App and Tools Designed to Help Achieve
Success
Customers also have access to additional tools designed to help them
achieve weight loss success, including:
-
The South Beach Diet® app —a digital weight and food tracker, dining
out guide, and fitness recommendation app that integrates with
multiple fitness devices. It can be downloaded for free at the iTunes
App Store and Google
Play. A web
version is also available. -
Free unlimited counseling via phone and email, seven days a week from
7:00 a.m. – midnight (EST). -
Tips, inspiration and healthy how-to’s on South Beach Diet’s new
content site, The Palm, at palm.southbeachdiet.com/
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI)
is a leader in the weight loss industry, having helped millions of
people lose weight over the course of more than 40 years. The Company’s
weight loss solutions include Nutrisystem® Lean13, Fast 5, and Turbo 10,
all clinically tested, structured food delivery programs that integrate
seamlessly with the digital platform NuMi® by Nutrisystem. The Company
offers multi-day kits and individual products at select retail outlets.
The Company also owns and operates the South Beach Diet® as well as
multiple shake lines including NutriCrush® Shakes, Turbo
Shakes™ and Shake360™ brands.
About Nutrisystem
The current product line offers customers more than 150 foods with no
artificial colors, flavors or sweeteners and more than 120 foods have no
artificial preservatives. Nutrisystem provides customers the flexibility
to align their diet with the US Healthy Eating Meal Pattern, as
recommended by the USDA Dietary Guidelines. Plans include comprehensive
counseling options from trained weight loss coaches, registered
dietitians and certified diabetes educators and can be customized to
specific dietary needs and preferences, including the Nutrisystem®
D® program for people with Type 2 diabetes or pre-diabetes. For more
information, go to NutrisystemNews.com.
About South Beach Diet
The all-new South Beach Diet offers a safe, effective method of weight
loss, and introduces easy-to-follow principles that help achieve
long-term optimal health. The South Beach Diet was created by Dr.
Agatston, a renowned cardiologist from southern Florida. Published in
2003, “The South Beach Diet,” became a runaway bestseller and
many of the brand’s books have appeared on the New York Times
bestseller list with more than 23 million copies in print. Meals in the
South Beach Diet contain no artificial flavors, colors or sweeteners and
those designated as Phase 1 are gluten-free. For more information, go to South
Beach Diet Newsroom.
Contacts
Nutrisystem, Inc.
Robin McConnell Shallow, 215-346-8068
Vice
President, Communications & PR
rshallow@nutrisystem.com
or
Deanna
Every, 215-478-1433
Senior Manager, Communications
devery@nutrisystem.com
