NYDJ National Fit Tour Comes to Minneapolis

Denim Brand to Hold Open Casting Call at Mall of America to Find
Next Campaign Stars

–(BUSINESS WIRE)–NYDJ:


What:

      Leading women’s denim brand NYDJ is taking their Fit is Everything
campaign on the road to find the brand’s next campaign stars.
 
From 11 a.m. to 6 p.m. on April 22, NYDJ will be at Mall of America,
fitting women in jeans on the spot, sending them into hair and
makeup courtesy of Intelligent Nutrients and photographing them at
each location for the opportunity to be featured in the brand’s fall
2017 advertising campaign, set to be released this July.
 
Fashion photographer Dewey Nicks will shoot the campaign, and
celebrity stylist Inge Fonteyne will be styling each of the
participants. Allison Kaplan, media personality and style editor for
Mpls.St.Paul Magazine, will be on-site as NYDJ’s host, offering
styling advice and photo shoot tips to campaign hopefuls.
 
During the National Fit Tour, NYDJ will be giving back to women in
need through a partnership with Clothes4Souls, which collects new
and used clothing and distributes via both direct donations to
people in need and provisioning qualified micro-enterprise programs
designed to create jobs in disadvantaged communities. For every pair
of jeans tried on throughout the National Fit Tour, NYDJ will donate
an item of clothing to the organization.
 
The NYDJ National Fit Tour will be making two additional stops, at
Fashion Valley Mall in San Diego, CA on April 15 and Roosevelt Field
Mall in Garden City, LI on April 29.
 

When/Where:

Saturday, April 22
11 a.m. to 6 p.m.

Mall of America

60 E Broadway, 1st Floor by Macy’s
Bloomington, MN 55425
 

Background:

Founded in 2003 in Los Angeles, NYDJ is a denim and apparel brand
designed to make women feel fabulous, confident, sexy, and
amazing. Believing that “Fit is Everything,” NYDJ is renowned for
pioneering fit technology in denim and an inclusive size range
that spans petite, plus, tall, and maternity. Every pair of NYDJ
jeans features exclusive Lift Tuck® Technology that
slims in the front and lifts in the back, contouring curves so
that customers look, feel, and buy one size smaller. Women who
wear NYDJ aren’t just loyal, they’re obsessed. For more
information, visit NYDJ.com.

 

Social media:

@NYDJ | #FitIsEverything
 

On-Site Contact:

Sara Oldmixon, NYDJ, sara.oldmixon@nydj.com,
(516) 320-4355

Contacts

LaForce
Michelle Lockhart, 646-807-4991
mlockhart@laforce.nyc
or
LaForce
Alexis
Richards, 646-807-4988
arichards@laforce.nyc