Olympic Gold Medalist Henry Cejudo Partners with Procter & Gamble and Its Orgullosa Program to Fuel Sports Dreams of Youth in the United States As the Proud Sponsor of Moms, P&G presents this series about the mom behind the Olympic athlete.

Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, and its

Orgullosa program have partnered with Olympic Wrestling Athlete Henry

Cejudo and his mom Nelly Rico to drive the importance of sports and

encourage the community to help raise $500,000 for the P&G|Team USA

Youth Sports Fund, which supports the United States Olympic

Committee (USOC) youth sports organizations across the country.

The fund, created to provide broader access to youth sports and support

moms who want their children to achieve their personal best, is part of

the company’s “Thank you, Mom” global initiative for the London 2012

Olympic Games. Through its participation in this campaign, Orgullosa

recognizes the dedication and effort of moms everywhere, like Nelly, who

are the driving force behind the Olympic dream, and who embody what it

is to be a “mujer con la falda bien puesta™.”1

Cejudo’s success story exemplifies the positive impact that sports can

play in a young person’s life: one of six children, he was raised in

some of poorest neighborhoods in Los Angeles and Phoenix. With his

mother’s support, and motivated to overcome the hardships of his

childhood, Cejudo focused his efforts in school and athletics, becoming

the youngest American wrestler to ever win an Olympic gold medal.

“I am honored to be part of the Orgullosa ‘Thank You, Mom’ campaign and

celebrate my mom’s hard work and efforts as well as help support the

next generation of athletes,” said Cejudo. “While passion and

perseverance are important to succeed, having access to community

programs that provide opportunities for our youth to achieve their

athletic dreams is as important.”

“Following our commitment to touch and improve lives, at P&G we are

proud to help moms raise happy, healthy kids by supporting efforts like

the Youth Sports Fund,” said Valentina Sanchez, Orgullosa Brand Manager.

“As a mom, I can relate to the desire to give our children access to all

the opportunities and resources to make their lives the best they can


Support for the USOC’s P&G|Team USA Youth Sports Fund will come from

consumer engagement, donations and brand programs from the company’s

leadership brands, including Pampers®, Tide®, Gillette® and Pantene®,

among others. Consumers can support the cause by redeeming coupons from

the P&G Youth Sports brandSAVER that will be distributed on Sunday, July

1 in newspapers across the country, For each coupon redeemed, P&G and

Orgullosa will donate two cents– allowing consumers to give back, while

saving money.

The donation will be based on the number of coupons redeemed beginning

July 1 – the more consumers save, the more they give. A list of

newspapers carrying the brandSAVER can be found here.

Orgullosa is a P&G- owned program that celebrates Latinas and empowers

them to feel confident about their personal appearance, style and homes

by offering solutions that satisfy their beauty and household needs

through a variety of trusted brands, including Olay®, Secret®, Venus®,

Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®,

Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®. For

more information about Orgullosa, visit www.orgullosa.com

About P&G

P&G serves approximately 4.4 billion people around the world with its

brands. The Company has one of the strongest portfolios of trusted,

quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,

Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,

Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &

Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi

Pur®, SK-II®, and Vicks®. The P&G community includes operations in about

80 countries worldwide. Please visit http://www.pg.com

for the latest news and in-depth information about P&G and its brands.

About the USOC

The United States Olympic Committee (USOC) is recognized by the

International Olympic Committee as the sole entity in the United States

whose mission involves training, entering and underwriting the full

expenses for the U.S. teams in the Olympic, Paralympic, Pan American and

Parapan American Games. In addition to being the steward of the U.S.

Olympic Movement, the USOC is the moving force for support of sports in

the United States that are on the program of the Olympic, Paralympic,

Pan American and Parapan American Games. For more information, visit



Mujeres con la Falda Bien Puesta, literally

translates to “women who have their skirts well placed.” The concept

celebrates the femininity of Latinas, while acknowledging their

steadfast spirit on the path to achieving personal and family success.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50316843&lang=en