Olympic Gold Medalist Henry Cejudo Partners with Procter & Gamble and Its Orgullosa Program to Fuel Sports Dreams of Youth in the United States As the Proud Sponsor of Moms, P&G presents this series about the mom behind the Olympic athlete.
Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, and its
Orgullosa program have partnered with Olympic Wrestling Athlete Henry
Cejudo and his mom Nelly Rico to drive the importance of sports and
encourage the community to help raise $500,000 for the P&G|Team USA
Youth Sports Fund, which supports the United States Olympic
Committee (USOC) youth sports organizations across the country.
The fund, created to provide broader access to youth sports and support
moms who want their children to achieve their personal best, is part of
the companys Thank you, Mom global initiative for the London 2012
Olympic Games. Through its participation in this campaign, Orgullosa
recognizes the dedication and effort of moms everywhere, like Nelly, who
are the driving force behind the Olympic dream, and who embody what it
is to be a mujer con la falda bien puesta.1
Cejudos success story exemplifies the positive impact that sports can
play in a young persons life: one of six children, he was raised in
some of poorest neighborhoods in Los Angeles and Phoenix. With his
mothers support, and motivated to overcome the hardships of his
childhood, Cejudo focused his efforts in school and athletics, becoming
the youngest American wrestler to ever win an Olympic gold medal.
I am honored to be part of the Orgullosa Thank You, Mom campaign and
celebrate my moms hard work and efforts as well as help support the
next generation of athletes, said Cejudo. While passion and
perseverance are important to succeed, having access to community
programs that provide opportunities for our youth to achieve their
athletic dreams is as important.
Following our commitment to touch and improve lives, at P&G we are
proud to help moms raise happy, healthy kids by supporting efforts like
the Youth Sports Fund, said Valentina Sanchez, Orgullosa Brand Manager.
As a mom, I can relate to the desire to give our children access to all
the opportunities and resources to make their lives the best they can
be.
Support for the USOCs P&G|Team USA Youth Sports Fund will come from
consumer engagement, donations and brand programs from the companys
leadership brands, including Pampers®, Tide®, Gillette® and Pantene®,
among others. Consumers can support the cause by redeeming coupons from
the P&G Youth Sports brandSAVER that will be distributed on Sunday, July
1 in newspapers across the country, For each coupon redeemed, P&G and
Orgullosa will donate two cents allowing consumers to give back, while
saving money.
The donation will be based on the number of coupons redeemed beginning
July 1 the more consumers save, the more they give. A list of
newspapers carrying the brandSAVER can be found here.
Orgullosa is a P&G- owned program that celebrates Latinas and empowers
them to feel confident about their personal appearance, style and homes
by offering solutions that satisfy their beauty and household needs
through a variety of trusted brands, including Olay®, Secret®, Venus®,
Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®,
Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®. For
more information about Orgullosa, visit www.orgullosa.com
About P&G
P&G serves approximately 4.4 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in about
80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
About the USOC
The United States Olympic Committee (USOC) is recognized by the
International Olympic Committee as the sole entity in the United States
whose mission involves training, entering and underwriting the full
expenses for the U.S. teams in the Olympic, Paralympic, Pan American and
Parapan American Games. In addition to being the steward of the U.S.
Olympic Movement, the USOC is the moving force for support of sports in
the United States that are on the program of the Olympic, Paralympic,
Pan American and Parapan American Games. For more information, visit
TeamUSA.org.
1
Mujeres con la Falda Bien Puesta, literally
translates to women who have their skirts well placed. The concept
celebrates the femininity of Latinas, while acknowledging their
steadfast spirit on the path to achieving personal and family success.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50316843&lang=en