OrthoLite Continues Partnership with Luxury Footwear Brand, Eight Fifteen
Debut fall/winter collection features OrthoLite foam insole technology
AMHERST, Mass.–(BUSINESS WIRE)–OrthoLite,
the leading provider of comfort and performance insoles, today announces
its partnership with eight
fifteen, the luxury footwear brand from Seychelles
Imports, LLC, on its upcoming fall/winter shoe collection to
bring the ultimate in comfort to fashionistas. The collaboration
continues OrthoLite’s expansion into the dress market through its
proprietary polyurethane formula with recycled rubber content. The first
fall/winter collection for the brand will be distributed to U.S. shoe
boutiques and specialty stores by the end of September 2015.
eight fifteen uses a customized OrthoLite padding system
in each style of the new collection to provide high quality and
comfortable shoe insoles to support the foot. This OrthoLite cushioning
technology allows women to experience high-level breathability and
moisture management in every step. Launched in Spring 2015 by the
creators of Seychelles shoes, eight fifteen combines
timeless, on-trend designs with handcrafted innovation and unmatched
cushioning from OrthoLite. The Spring 2015 collection was met with high
enthusiasm from retailers globally and the brand is quickly gaining
recognition for offering high fashion that is truly wearable as the
product continues to perform well in stores. The premier fall/winter
collection will be available at U.S. retailers, including American Rag
Cie and David’s Shoes in Beverly Hills, Joe Brand in Texas, and Wink NYC
and Tony Walker Co. in the greater New York area.
“This partnership with eight fifteen allows women to wear
their favorite shoes for an extended period of time without sacrificing
comfort,” said Pamela Gelsomini, president of OrthoLite. “OrthoLite is a
perfect partner for eight fifteen because it delivers
superior technology to support feet with lightweight, breathable foam
materials.”
The new fall/winter collection, inspired by the easy glamour of the 60s
and 70s, features 10 styles ranging from flats to booties with OrthoLite
foam technology, including:
- Andy ($535): Available in black
- Brooke ($535): Available in black
- Cale ($353): Available in black
- Calvin ($595): Available in black
- Debbie ($595): Available in black and gold
- Elton ($435): Available in black, gold and vacchetta
- Liza ($495): Available in black and pale gold
- Nico ($465): Available in black leather and vacchetta leather
- Patti ($395): Available in black and gold
- Ross ($365): Available in black suede
“After years of studying ways for women to wear heels 24/7 without pain,
we decided to partner with OrthoLite, as its open-cell foam is paramount
for long-term wear,” said Sari Ratsula, President of eight fifteen.
“The custom OrthoLite insole technology coupled with our patented
Sey-Curve makes this collection the only high heels you can truly wear
all day and night with full support.”
Stay up-to-date by liking OrthoLite
and eight
fifteen on Facebook and following the brands on Twitter at @OrthoLite
and @eightfifteen.
About OrthoLite:
OrthoLite, headquartered in Amherst, Mass., is the world’s leading
supplier of open cell foam insoles found in more than 200 million shoes
each year, including ASICS, Clarks, New Balance, Merrell, Nike, Puma,
Vans and Timberland. OrthoLite combines polyurethane and recycled rubber
to provide superior cushioning, comfort and breathability. OrthoLite
insoles can now be purchased through a partnership with Amazon. For
every pair of insoles sold, OrthoLite will donate $1 to the Level
Field Fund, a grant-giving program that strives to bridge gaps in
funding to uniquely talented athletes to train and compete successfully.
To purchase insoles or for more information, please visit www.OrthoLite.com.
About eight fifteen:
eight fifteen is created for women who are stylish and
powerful, yet tired of sacrificing comfort for beauty. Combining
commitment to timeless, on trend designs with cutting edge technology,
every pair of eight fifteen shoes is beautifully
handcrafted and built with the ultimate comfort in mind. Each pair is
equipped with innovative OrthoLite® padding, a technology previously
only found in athletic shoes, as well as our patented SeyCal™ down curve
to support feet in the most vulnerable places.
About Seychelles Imports, LLC:
Seychelles Imports, LLC is a Los Angeles based company established in
1984. Our brands – Seychelles, BC Footwear, eight fifteen,
and SEY Collection — resonate strongly with both retailers and consumers
alike. Our namesake brand Seychelles blends timeless style with modern
design, with prices ranging between $80 to $320. From 2000, BC Footwear
has captured a youthful and eclectic vibe, pricing at $60 to $150. Both
Seychelles and BC are sold at department stores, specialty stores, and
independent boutiques. Newly launched in 2015, eight fifteen
consists of beautifully handcrafted styles combining luxury and comfort,
with prices ranging from $275 to $795. SEY Collection also debuted in
2015, capturing the edgy style of our fashion forward customer, with
prices ranging from $230 – $360. eight fifteen and SEY
Collection can be found at luxury retailers around the world.
Contacts
Media Contact for OrthoLite:
Elizabeth Monahan, 617-939-8386
emonahan@conecomm.com
or
Media
Contact for Eight Fifteen:
Scarlett Chang, 310-335-0102
SChang@seychellesshoe.com
