OrthoLite Launches New Marketing Campaign – The Secret Inside

Campaign celebrates brand’s superior comfort technology found in 400
million pairs of shoes per year

the leading provider of comfort and performance insoles, today announces
a new marketing campaign, The Secret Inside. This campaign, grounded in
research, celebrates the pivotal role that OrthoLite technology plays in
creating superior comfort, durability and performance in the footwear
that consumers demand from more than 200 of the world’s finest shoe

With a 70% share of the open-cell market, no other insole offers the
unmatched quality and performance benefits that millions have come to
expect from their footwear made with OrthoLite insoles. OrthoLite
innovative insole technology is the secret to creating a cooler, drier
and healthier foot environment within a shoe as well as providing
long-term cushioning. Each image within the campaign showcases the key
attributes of OrthoLite technology in different concepts including
Breathe, Reduce, Comfort, Style and Rebound. The creative also brings to
life the intricacies of OrthoLite’s proprietary open-cell formulations
that set the standard in the industry over 19 years ago.

“The direction of the campaign will also be highlighted throughout our
marketing elements to further visually reinforce the company’s
unwavering dedication to technology and continued product innovation,”
said Pamela Gelsomini, OrthoLite President. “The new Secret Inside
campaign is based on significant independent research highlighting that
both comfort and performance are a paramount consideration for
consumers, and in turn, for footwear designers and developers.”

According to a third party 2016 Footwear Survey, consumers rank insoles
as the number one factor driving both comfort and performance of the
shoe, and 60% of consumers surveyed view insoles as the most critical
component in driving their purchase of footwear. Further, 65% of
footwear brands indicate that the insole is critical for driving
performance and comfort in the shoe. It was also noted that 77% of
consumers surveyed find significant value on branded insoles.

“This research further validates the importance of the insole as well as
the value on branded components to consumers. As the market leader, we
are proud to say that OrthoLite insoles have been the secret to high
levels of comfort in all categories of footwear. More importantly, it is
our mission to help our brand partners elevate their comfort and
performance stories and sell more shoes,” says Pamela Gelsomini,
OrthoLite President. “The OrthoLite brand is recognized as a leading
branded footwear component, and our new marketing strategy will help
drive brand awareness and retail sell through for all shoes utilizing
both the OrthoLite brand as well as our game changing technology.”

“We are excited to launch this new campaign further establishing
OrthoLite’s leading position as the secret to comfort and performance in
shoes,” said Nicole Peterson, SVP of Client Services at AMP Agency.
“OrthoLite comfort insoles are a vital component in the foundation of a
shoe’s excellence – this campaign gives insoles the bold, stylish
statement they deserve.”

Stay up to date by liking OrthoLite
on Facebook and following the brand on Twitter @OrthoLite
and Instagram @OrthoLiteFoam.
OrthoLite insoles can be purchased online at www.OrthoLite.com.

About OrthoLite:
OrthoLite, headquartered in Amherst, Mass.,
is the world’s leading supplier of open cell foam insoles found in more
than 400 million adults’ and children’s shoes each year, including Nike,
ASICS, Adidas, Clarks, New Balance, Under Armour, Converse, Vans and
Timberland. OrthoLite combines polyurethane and recycled rubber to
provide superior cushioning, comfort, performance and breathability.
OrthoLite is committed to helping athletes of all ages achieve their
dreams. OrthoLite is a partner of Girls
on the Run
, the Official Insole of the New
York Yankees
, Mariano
, American
Trail Running Association (ATRA)
, and a founding sponsor of the Level
Field Fund
, an organization providing financial support necessary
for uniquely talented athletes to be able to train and compete
successfully. To purchase insoles or for more information, please visit www.OrthoLite.com.


Molly Owen, 617-939-8445