P.F. Chang’s and USA Rice Ricegivingsm Partner to Feed Hungry Families

Rice donation to Feeding America will help two million people in need

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–#NationalRiceMonth–For the second year in a row, P.F. Chang’s and the U.S. rice industry
are teaming up to help fight hunger in America with a food-raising
campaign during September’s National Rice Month: Ricegivingsm.
The goal of Ricegivingsm is to donate 200,000 pounds of rice
to Feeding America, a nationwide network of food banks, food pantries,
and meal programs. The partnership with USA Rice, the global advocate
for the U.S. rice industry, is a natural fit for P.F. Chang’s because
100 percent of its rice is grown in the U.S.

According to Feeding America, one in seven people in the U.S. struggle
with hunger every day. During September’s Ricegivingsm event,
P.F. Chang’s guests can make a difference simply by ordering sushi made
with U.S.-grown rice. Every order will be matched with a rice donation
to Feeding America, up to two million servings—doubling P.F. Chang’s and
USA Rice’s efforts in 2015.

“Fighting hunger in America is a cause very close to our hearts,” said
Michael Osanloo, chief executive officer of P.F. Chang’s. “With
Ricegivingsm we can bring awareness to the issue and
positively impact thousands of families.”

Farm to Wok™ has been P.F. Chang’s food philosophy since the day they
opened. It’s been their story—and now they are telling it. Many guests
don’t know that every P.F. Chang’s has a scratch kitchen. This means
that their chefs are using real, whole ingredients to make their recipes
every day. These ingredients are intentionally chosen for their flavor
and unique nutritional benefits, helping P.F. Chang’s chefs to create
the purposefully simple recipes that their guests have come to know and
love. “America’s rice farmers are a part of this story,” said Osanloo.
“Ricegivingsm allows us to work together to express our
shared values in the kitchen and throughout communities across America.”

According to Betsy Ward, President and CEO of USA Rice, “P.F. Chang’s
and USA Rice support American farmers and local communities every day.
We’re also making a difference for the most vulnerable among us by
working together and are looking forward to another successful Ricegivingsm
program in 2016.”

Promoted annually by the U.S. rice industry, National Rice Month is a
time to celebrate the harvest of the small but mighty grain that has
influenced American meals and traditions for more than 300 years.

The U.S. rice industry provides 125,000 jobs, produces 18 billion pounds
of rice each year and contributes more than $30 billion to the U.S.
economy annually.

Full program details can be found on the Ricegivingsm
website: https://www.pfchangs.com/info/ricegiving

About P.F. Chang’s

P.F. Chang’s features a blend of high-quality, Asian-inspired cuisine
and American hospitality in a sophisticated, contemporary bistro
setting. The company owns and operates 210 domestic P.F. Chang’s
restaurants in 39 states. For more information on P.F. Chang’s, please
visit pfchangs.com,
and follow us on Facebook,
Twitter @PFChangs
and Instagram.

About USA Rice

USA Rice is the global advocate for the U.S. rice industry, conducting
programs to inform people about—and encourage the use of—domestically
grown rice. U.S. farmers produce an abundance of short, medium and long
grain rice, as well as organic and specialty rice including jasmine,
basmati, Arborio, red aromatic and black japonica, among others. For
more information, visit www.USARice.com.

Contacts

For P.F. Chang’s
Investor Contact:
Allison Schulder
Allison.Schulder@pfchangs.com
480.888.3000
or
Media
Contact:
Kelly Pascal Gould
Kelly@pascalpr.com
303.324.6723