Passport 2017 Partners With AskingCanadians to Discover Where Canadians Would Love to Travel in Canada for Canada’s 150th

Data collection firm to support study examining where you want to go
and why

TORONTO–(BUSINESS WIRE)–Canada is marking its 150th birthday this year and Passport
2017
is partnering with AskingCanadians to discover where
Canadians want to go and what they would love to see and do across
Canada this year.

AskingCanadians, a Delvinia company, is an online data collection
firm with an online research community of more than one million
Canadians who have agreed to participate in online surveys.

Passport 2017 is the go-to Canada 150 news and events app, and
website, Passport2017.ca,
dedicated to exploring the sites and sounds of celebrations from
coast-to-coast.

Created by St. Joseph Media’s Strategic Content Labs – and funded in
part by the Government of Canada – Passport 2017 is designed to
bring together in one searchable place the thousands of special events
taking place across the country to mark the 150th anniversary of
Confederation.

Under the partnership, AskingCanadians will assist Passport
2017
with several research initiatives to gather feedback from
Canadians.

“As a Canadian company we wanted to be a part of celebrating Canada 150
so we’ve chosen to support Passport 2017 by working with them to
capture the attitudes and opinions of Canadians,” said Delvinia CEO Adam
Froman. “We’re proud to partner on the Passport 2017 initiative
by providing Canadians with an opportunity to have their say on what
makes Canada such an amazing country.”

“Launched on New Year’s Eve, the Passport 2017 app has already
been downloaded 30,000 times, it’s Facebook postings have reached over 2
million Canadians, and across all platforms Passport 2017 has
generated over 50 million impressions. Passport 2017 has quickly
become the best place in the country to discover what’s going on in
Canada’s 150th year,” said Douglas Knight, president of St. Joseph Media.

About AskingCanadians
AskingCanadians, a
Delvinia company, is an online data collection firm with access to a
research community of more than one million Canadians who have opted-in
to participate in online surveys that significantly influence today’s
leading brands. Established in 2005, AskingCanadians owns and
manages the AskingCanadians online research community and its
French counterpart Qu’en pensez-vous. AskingCanadians is
dedicated to enabling market researchers to quickly gather and deliver
high quality information from Canadian consumers. AskingCanadians
and Qu’en pensez-vous are built through incentive partnerships
with Aeroplan, Hudson’s Bay Rewards, Walmart, PETRO-POINTS, and VIA
Préférence. The result is an average response rate that eclipses the
industry. For more information, please visit corporate.askingcanadians.com.

About St. Joseph Media
St. Joseph Media is Canada’s largest
privately-held media company and a wholly-owned division of St. Joseph
Communications. St. Joseph Media owns several media brands, including FASHION
Magazine, Toronto Life and Where travel magazines. St.
Joseph Media’s Strategic Content Labs, creates custom content,
websites, apps and content management solutions for some of the world’s
leading brands and institutions. Visit www.stjoseph.com.

Contacts

For more information, please contact:
Delvinia
Susan
O’Neill, 416.364.1455 EXT. 272
M: 416.459.2555
Director of
Communications

soneill@delvinia.com
or
St.
Joseph Media
Jacqueline Kendall, 416.364.3333 EXT. 3046
M:
647.453.5225
Manager, Marketing & Communications
jkendall@stjosephmedia.com