PBTEEN DEBUTS EXCLUSIVE COLLECTION WITH MAKE ME NAILS CO-FOUNDED BY TEEN CELEBRITY G. HANNELIUS
PBteen to Host In Store Event with G. Hannelius on December 12 at
PBteen’s South Coast Plaza Store Introducing New Nail Wrap Designs
SAN FRANCISCO–(BUSINESS WIRE)–PBteen,
a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
today announced, an exclusive collaboration with Make Me Nails, created
by star of popular Disney® show, A Dog with a Blog, turned teen
tech entrepreneur, G. Hannelius and co-founder, Lauren Jones.
Make Me Nails, a fully-customizable nail wrap iPhone app and e-commerce
platform allow consumers to create individual nail wrap art for each
finger, for the ultimate custom manicure. The exclusive Make Me Nails
for PBteen collection features holiday-themed nail designs with
festive patterns, including Holiday Wonderland and Winter Blush,
which bring to life the holiday season and capture the playfulness of
PBteen prints. Make Me Nails for PBteen sets include a
single use nail wraps, nail file and easy DIY instructions for $12 each
and are available for purchase exclusively at PBteen stores nationwide.
To celebrate the launch, PBteen will host an in-store event with
Hannelius on Saturday, December 12 at the South Coast Plaza PBteen store
in Costa Mesa, California. From 1:30pm – 4:30pm, Hannelius will be
on-site to demonstrate how the Make Me Nails app works and how to easily
apply the nail wraps. Following the demonstration, fans will have the
chance to meet and take photos with the teen tech entrepreneur.
“We’re delighted to partner with Make Me Nails this holiday season in
our effort to spotlight and support teen entrepreneurs,” said Jill
LaRue-Rieser, Senior Vice President, Merchandising for PBteen. “G’s
fresh and innovative perspective on how to merge the tech and beauty
industries is an inspiration. We hope that by sharing her story we can
encourage other teens across the country to work hard and follow their
dreams.”
“We are so excited to team up with PBteen. At 16 years old, I feel truly
grateful that we are able to have our first Make Me Nails retail
experience with such a wonderful company. Our brand aesthetic harmonizes
beautifully with PBteen,” said G. Hannelius, co-founder of Make Me
Nails. “We have worked hard to create some gorgeous nail wraps for this
collaboration, and I hope everyone loves the looks as much as I do. As a
teen tech entrepreneur, I hope to inspire other young girls to keep
dreaming and creating! You never know how far your ideas can take you –
and for me, this opportunity proves that.”
To join the conversation on social media, please follow @pbteen,
@makemeofficial and #mypbteenmakemynails. For further details on the
in-store event, please visit PBteen.
ABOUT PBTEEN
PBteen,
a member of the Williams-Sonoma, Inc. portfolio of brands, launched in
2003 and is the first home retailer to focus exclusively on the teenage
market. Designed to fully furnish bedrooms, study and lounge spaces for
tweens and teens, PBteen provides fresh, fashionable options to appeal
to varying teenage tastes. Categories include: bedding, window
treatments, rugs, lighting, gear, decorative accessories, storage and
organization solutions, and furniture including beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. This collection includes XL twin sheets, lighting,
seating, storage bins and organization solutions, and other accessories
designed to help teens turn their dorm room into their ultimate home
away from home. PBteen products are available through direct mail
catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores.
PBteen currently offers international shipping to customers worldwide.
PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
We
Heart It, Wanelo,
and its blog theStyleHouse.
Additionally, PBdorm has a dedicated following on Instagram.
PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 623
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East, the Philippines and Mexico.
ABOUT MAKE ME NAILS
MAKE ME NAILS (MMN) www.makemenails.com,
is a fully-customizable nail wrap iPhone app and e-commerce platform
that allows consumers to turn their fingers into up to 10 different
personalized works of art. The brainchild of television star and social
media influencer turned teen tech entrepreneur G. Hannelius and content
creator Lauren Jones, app users select up to 10 original images – one
for each fingernail. Users can choose from their iPhone photo library,
social media pages, or mix and match their own photos with pictures
from MMN’s extensive in-app image library. Website purchasers can select
from up to five exclusive designs-personally selected by G herself. One
set of MMN comes mailed with 10 nail wraps (plus extra wraps to ensure a
proper fit for every nail), a MMN nail file, and easy DIY application
instructions. Nail sets are available in Small and Medium sizes.
Contacts
Kelley Loeffler
Public Relations Manager
415-402-4007
kloeffler@wsgc.com
or
Erica
Larsen / Matthew Owens
SHADOW PR
212-972-0277
erica@shadowpr.com
/ matthew@shadowpr.com
