PBTEEN LAUNCHES EXCLUSIVE PRODUCT COLLABORATION WITH CELEBRITY MUSIC DUO LENNON & MAISY

Home Furnishings and Décor Collection Available In-Stores and on
PBteen.com Today

SAN FRANCISCO–(BUSINESS WIRE)–PBteen, a
member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
today launched a new product collaboration with the multi-talented teen
singers, actresses, authors, and above all, sisters, Lennon &
Maisy.
Inspired by the sisters’ creative and bohemian spirit, the
‘Lennon & Maisy for PBteen’ collection empowers teens to dream, believe
and achieve. The exclusive collection showcases each sister’s personal
style – Lennon’s room focuses around soothing cool hues and embroidered
accents creating a tranquil vibe, while Maisy’s room features bold
colors and playful accents with a touch of vintage flair – when paired
together a perfect harmony is created allowing you to mix and match
pieces for the ideal room.


The ‘Lennon & Maisy for PBteen’ collection is comprised of over 50
pieces, including bedroom and lounge furniture and décor that captures
the sisters’ eclectic style and spirited personalities through the use
of worldly patterns featured on bedding and accented on rugs, tapestry
quilts and pillows. Pops of Moroccan influence can be seen in the design
of standout pieces including the lighting pendants and pouf stool.
Unexpected vibrant tassels and stitched embroidery are showcased on wall
décor, pin boards and chambray bedding, while butterfly-shaped and
peacock-printed pillows add a touch of whimsy to the collection. The
‘Free Spirit Canopy’ when hung above the oversized denim ‘Nashville
Lounger’ demonstrates how to transform any room into the perfect
bohemian oasis.

“Partnering with PBteen to design our own bedrooms is a dream come
true,” said Maisy Stella. “Sharing our individual style through a home
décor collection is so exciting,” said Lennon Stella. “We can’t wait to
see how teens take pieces from both of our rooms to create their own
individual style.”

“We are excited to collaborate with teens, Lennon and Maisy, to design a
collection for PBteen,” said Jennifer Kellor, executive vice president
merchandising, PBteen and Pottery Barn Kids. “Their eclectic and vintage
style inspired the bohemian vibe seen throughout the assortment. In
celebrating their imagination we hope this collection inspires teens to
pursue their dreams.”

In celebration of the collection launch, PBteen is hosting a sweepstakes
for five lucky fans to win the ultimate Lennon & Maisy prize, including
a virtual hangout style session with Lennon & Maisy, along with a pin
board from the collection. The sweepstakes will take place now through
July 31, 2016, on PBteen.com.

The capsule collection is Lennon & Maisy’s first entry into home
furnishings and is available online at PBteen.com
and in PBteen stores nationwide, with prices ranging from $35 – $1,099.
For more information, please visit PBteen.com/LennonandMaisy
and join the conversation on social media @pbteen @lennonandmaisyofficial
#landmxpbteen.

ABOUT LENNON & MAISY

Lennon & Maisy Stella are actresses, singers and authors. They play
Maddie & Daphne Conrad on the hit ABC TV show Nashville.
The real-life sisters have garnered a large fan base with over 740K
YouTube subscribers and 90 million views, thanks in part to their viral
video covers including “Call Your Girlfriend,” “That’s What’s Up” and
“Boom Clap.” In April 2013, Lennon & Maisy had a show-stopping
performance on Nashville of The Lumineers’ “Ho Hey.” When
ABC released it to radio, it not only became the #1 most added song in
the nation, their cover also quickly rose to the Top 40 on the Billboard
Songs chart. Their rendition remains the #1 most downloaded song from
the hit TV show’s releases. They’ve performed everywhere from The White
House to Good Morning America. In 2015, they partnered with
HarperCollins to release a children’s book called “In The
Waves.” Lennon & Maisy have also become known for their fashion sense,
appearing 2 years in a row at New York Fashion Week and walked in the
2016 Go Red For Woman fashion show. Lennon & Maisy are only
16 and 12 years old, respectively, but they have already had experiences
that some wait a lifetime to achieve. For more information on Lennon &
Maisy, visit www.lennonandmaisy.com.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments
, rugs,
lighting,
gear,
decorative
accessories
, storage
and organization solutions
, and furniture including beanbag
chairs
. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture
and essentials. This collection includes XL
twin sheets
, lighting,
seating,
storage
bins
and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and at eighteen U.S. retail
stores
. PBteen currently offers international shipping to customers
worldwide. PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
PBteen
and its PBteen
blog. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 624
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines and stores and e-commerce
websites in Mexico.

Contacts

Public Relations, PBteen
Kelley Loeffler, 415-402-4007
KLoeffler@wsgc.com