Pepperidge Farm Launches First-Ever Digital Loyalty Program

NORWALK, Conn.–(BUSINESS WIRE)–Pepperidge Farm, in tandem with global promotional agency TLC
Marketing, launched its first digital rewards program for consumers on PepperidgeFarmReward.com.
The eight-week loyalty program rewards Pepperidge Farm® consumers
with a local beauty treatment or health & wellness session when they
purchase three loaves of Pepperidge Farm Farmhouse™ or
Whole Grain sandwich bread between April 19 and June 19, 2016, and
upload their receipts on the microsite. They will then receive a reward
code via email that can be redeemed on the microsite.

The program is in all markets where Pepperidge Farm Farmhouse
and Whole Grain breads are distributed. A full list of participating
breads for purchase can be found at http://www.pepperidgefarmreward.com/participating-breads/.
Loyalty rewards include manicures/pedicures, hair styling, makeup
applications, fitness classes, personal training sessions, yoga or
Pilates classes, roller skating passes, nutritional consultations, and
more.

“We’re connecting with our consumers in a new, intimate way,” said
Hector Briones-Sanchez, Business Director of Fresh and Frozen Bakery, Pepperidge
Farm.
“Life can be hectic, and this loyalty program is our
opportunity to give consumers the relaxing and personalized experience
they deserve with local businesses. For Pepperidge Farm, the care
we put into our products extends to caring for our consumers.”

“We provide brands with a new and innovative way to engage with the
consumer by rewarding them with high value experiential rewards that
replace traditional discount and coupon incentives,” said Chris Jurist,
Business Development Director at TLC Marketing New York. “This program
is specifically tailored to the Pepperidge Farm consumer and
designed to bring the brand and consumers closer.”

See full terms
and for more information about the program details, visit PepperidgeFarmReward.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a
leading provider of premium quality fresh bakery products, cookies,
crackers, and frozen foods. Among the company’s most popular products
are Milano® and Sausalito®
cookies, Goldfish® crackers, frozen Puff
Pastry, frozen garlic loaves and Texas toasts, and more than 50
varieties of fresh baked breads including Pepperidge Farm Swirl™,
Pepperidge Farm Farmhouse™ and Whole Grain and Ecce Panis®
artisan breads. Pepperidge Farm was founded in Connecticut in
1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking
fresh bread for her allergy-afflicted son. Today, the company has eight
bakeries and more than 4,000 employees. Pepperidge Farm has been
part of Campbell Soup Company since 1961.

About TLC

TLC Marketing specializes in motivating and driving consumer behavior
through targeted high value leisure and lifestyle incentives. In the
last 25 years, TLC Marketing have launched over 7,000 campaigns
featuring experiential rewards including but not limited to family
adventure activities, beauty treatments, fitness classes, cinema
tickets, live event tickets, hotel stays, flights and a whole range of
other exciting experiences.

Contacts

Pepperidge Farm
Bethridge Toovell, 203-846-7136
Sr.
Manager Communications

Bethridge_Toovell@pepperidgefarm.com
or
TLC
Marketing

Conrad Greiner, 646-459-8837
Manager
Conrad.Greiner@tlcmarketing.com

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