Perfect365 Connects Indie Brands with 80 Million Users Worldwide
Naked Cosmetics Signs Exclusive Partnership Allowing Users to Try-on
and Buy Makeup From Their Phones
FREMONT, Calif.–(BUSINESS WIRE)–#Nakedcosmetics—Perfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users, today announced a partnership with Indie Makeup Brand,
Naked Cosmetics. With this partnership, Perfect365 users can choose a
look and instantly try on Naked Cosmetics makeup in real-time, a feature
of the newly
announced Explorer community. Explorer opens up exciting new
possibilities for makeup artists rising on the social scene and
independent makeup brands. Perfect365 exposes users to the brands by
allowing them to try on makeup looks in real-time and learn how to
recreate the looks in real-life with videos and step-by-step tutorials.
“Partnering with Perfect365 has allowed beauty lovers and gurus alike an
opportunity to see first hand the beautiful color of the Naked Cosmetic
pigments. From our natural earth tone colors to bright and bold hues,
Perfect365 users have fallen in love with our line of products after
seeing them in the new Explorer program offered in-app,” said Pete
Estey, President of Naked Cosmetics.
Naked Cosmetics is an internationally distributed professional cosmetic
line, started in 2005. Known for its Mica Pigments, made from superior
cosmetic-grade Mica powder, Naked is free from fillers and strives to
keep its products as natural as possible.
Naked Cosmetics is amongst the first Indie cosmetics brands to join the
Explorer community. Currently, Perfect365 makeup enthusiasts can
experiment with five new looks from Naked, including “Fire,” “Frosty,”
“Vixen,” “Princess” and “Smokin’” now available in Explorer.
Additionally, users can experiment with Naked’s “Smokin’” look in the
photo makeup section under the “Brand” category. The looks range from
natural everyday makeup with soft color palettes to intense, deep lip
colors and dark, smoldering eyes.
“As part of our commitment to bring a wide range of creative options to
our users, we are excited to offer Naked Cosmetics in the digital form.
With so many people turning to apps to make their beauty purchases, it’s
only natural that they would want to experiment with different looks
beforehand. Perfect365 allows cosmetics brands to take part in the
digital beauty evolution while constantly providing new options to our
current users,” said Vickie Wei, Director of Marketing, Arcsoft.
Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones and even where to place
eyeliner. With more than 200 one-tap makeup looks, over 20 customizable
makeup and tweaking tools, Style it! clothing and accessory
recommendations, and step-by-step tutorials for recreating looks in
real-life, Perfect365 has become the go-to app for selfie, makeup and
fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Pham’s beauty box ipsy, and the
fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and screenshots,
please visit perfect365.arcsoft.com.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.
© 2016 ArcSoft, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of ArcSoft, Inc. in the United States
and/or other countries. All other trademarks are the property of their
respective owners.
Contacts
For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com
