Perfect365 Discusses Key Insights to Millennial Beauty Buying Habits With Bay Area Beauty Association

Perfect365 Hosts Bay Area Beauty Association Webinar to Discuss
Survey Results on Millennial Beauty Buying On and Offline

FREMONT, Calif.–(BUSINESS WIRE)–#BayAreaBeautyAssociationPerfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users that is leading the digital beauty evolution, today
announced it will host a Bay Area Beauty Association webinar on November
16th. This online discussion will provide participants with the first
exclusive sneak peek at results from a survey on the beauty buying
habits of millennials both on and offline. This insightful survey,
conducted by Poshly, a research company focused on millennial beauty,
was commissioned by the Bay Area Beauty Association and Perfect365. To
register for this informative session, please see details below.

Title: 5 Key Insights to Millennials’ Beauty Buying Habits in the
Midst of the Digital Beauty Evolution

Date: November 16, 2016

Time: 10 AM – 10:30 AM

Website URL to Register: http://www.bayareabeautyassociation.org/event-2364572

We are amidst an evolution in the beauty industry. The digital beauty
evolution. A new crop of emerging millennial beauty buyers is changing
the game for beauty brands both on and offline. And how to influence
them is changing too. Trust is a major factor and who they trust is
radically shifting from previous generations. This webinar will cover
several key insights for beauty brands, and include results from a
recent survey on millennials and their beauty buying preferences
conducted by beauty research company Poshly, in collaboration with BABA
and Perfect365.

During this webinar, attendees will gain:

  • A first-hand look at the results of a recent survey on millennials’
    beauty buying habits both on and offline and what this means for
    beauty brands trying to reach this audience.
  • Who are the key influencers for millennials? Who do they trust the
    most and why?
  • How is technology shaping millennials’ buying habits and how can
    beauty brands revamp their sales and marketing strategies to address
    this shift?

About Perfect 365

Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eye shadow
should be applied, how to contour the cheekbones, where to place
eyeliner, and now even where to apply lashes. With more than 200 one-tap
makeup looks, over 20 customizable makeup and tweaking tools, Style it!
clothing and accessory recommendations, hair styles, and step-by-step
tutorials for recreating looks in real-life, Perfect365 has become the
go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars
, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the
fast growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

About Bay Area Beauty Association

The Bay
Area Beauty Association (BABA)
unites all verticals of the beauty
industry including brands, manufacturers, suppliers, packaging
companies, technology and e-commerce companies, salon and spa businesses
and independent beauty professionals. BABA provides resources,
education, and support to its members via quarterly
events
, online
webinars
, a membership
platform
to connect with other industry professionals, job bank and
corporate partnerships that BABA members can enjoy both professionally
and personally. With vast amounts of emerging, cutting-edge technology
sitting in our backyard that is Sillicon Valley, it is our mission to
expose the industry to these companies and solutions, which can have a
huge impact on how the beauty industry evolves as a whole. For more
information, please visit: www.beautyareabeautyassociation.org
or email info@bayareabeautyassociation.org

© 2016 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Contacts

For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com